Higher Education Market Development Researcher

  • 530 Walnut St, Philadelphia, PA 19106, USA
  • Employees can work remotely
  • Full-time

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Job Description

We are looking for a new Market Development Researcher to join our team, to specifically research and surface actional data to help support marketing campaign development across the Teaching & Learning market sector.

You will conduct market and institutional research with an aim to find trends and patterns which help support targeted marketing efforts, and to ensure new opportunities are capitalized on across the changing market landscape.  You will work closely with the Higher Education Market Data Analyst to ensure research flows into the business for the analyst to build out questions which help support our developing program, with a goal of creating meaningful change.

Closing date: September 30, 2021

What you’ll be doing:

  • Defining and executing on projects that will deliver actionable research to the broader Faculty Academic Marketing group to help inform customer engagement and retention plans
  • Using objectives and key results framework each quarter to regularly review and refine plans
  • Using internal system data as well as external data to develop an understanding of the Higher Education competitive landscape and T&F’s position within it.  Exploring and interpreting market share research based on data which can help T&F shift the approach across the customer lifecycle.
  • Working with the Continuous Improvement team on Faculty Marketing-related Green Belt-level projects to bring workflow efficiencies for the customer lifecycle, helping to support customer success, aligned with the research conducted
  • Maintaining close working relationships with key collaborators to ensure programs are closely aligned.
  • Contributing to best practice and findings in data research, identifying key processes and codifying these as standard operating procedures (SOPs)
  • Carrying out ad hoc competitive research, as needed

Qualifications

  • Proven knowledge of market research, data presentation, and reporting
  • At least 1 year of practical market research project experience
  • Understanding of the Higher Education market, especially as it relates to teaching and learning
  • Lean Six Sigma Green Belt certification
  • Familiarity and comfort with Salesforce, especially around reporting capabilities
  • Intermediate to sophisticated knowledge of Excel
  • Outstanding verbal communication skills and interpersonal skills and the ability to take ownership of and manage multiple projects to meet the company’s strategic objectives
  • Excellent time management, organizational, and prioritization skills
  • An open, collaborative approach to analysis and solution-finding

Additional Information

  • Competitive salary
  • Ample paid time off
  • Sick time
  • Medical & vision benefits
  • Volunteering days per year
  • Day off for your birthday
  • 401(k) match
  • Flexible working schedule
  • Seasonal social and charitable events
  • Training and development

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

Additional information:

  • You must have the right to work and live in United States
  • This role is open to candidate on the East Coast of the US in order to maximize the amount of hours worked with UK colleagues 
  • Domestic and international travel to T&F offices may be required

The Company - Taylor & Francis Group an Informa Business

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics under federal, state or local law.

 

 

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