Marketing Executive - Medlab

  • World Trade Centre Metro Footbridge - Trade CentreTrade Centre 1 - Dubai - United Arab Emirates
  • Full-time

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Job Description

We are seeking a highly creative content marketing executive excited about developing written, visual and video content to engage and convert relevant audiences. The individual will be an imaginative copy writer with the ability to produce effective marketing collateral (email marketing, brochures, direct mail) and long copy pieces including blogs, press releases etc. He/she will be adept at translating this into other formats including social media posts, infographics, video storyboards and website content. The candidate must have exceptional attention to detail. The candidate will be an excellent communicator who works well as part of a marketing team, the event team and stakeholders outside the organisation.

To work with the Marketing Manager and wider marketing team to deliver successful marketing campaigns for a pivotal hybrid exhibition in line with agreed KPI's:

  • Visitor Attendance to the event
  • PR and media reach
  • Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan
  • Adherence to timelines and budgets
  • Marketing KPI report
  • Social campaign management lead

PLANNING & CAMPAIGN MANAGEMENT

  • Work with marketing manager and performance executives to deliver marketing campaigns and event websites in line with strategic objectives
  • Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
  • Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed
  • Raise PO’s and maintain budget trackers
  • Appoint and manage external suppliers
  • Based on previous performance, work with CRO, performance executive and digital marketers to develop website content to maximise relevant traffic and conversion
  • Develop collateral (email, print, digital) as per the marketing plan
  • In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience
  • Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels
  • Become part of a culture of testing and metrics-driven decision making in the team
  • Identify relevant audience profiles, build segments and coordinate with printer/mailing house for the delivery of direct mail campaigns as directed by the Marketing Manager, monitor campaign performance and produce relevant and timely reports
  • Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
  • Work with internal teams to ensure data governance and data management policies are adhered to
  • Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards daily to monitor performance
  • Become part of a culture of testing and metrics-driven decision making in the team

MARKETING EXECUTION

  • Identify target universe and key segments within target universe
  • Work with marketing manager to identify key personas and develop profiles to reflect these
  • Provide content for timely, relevant communications through designated mix of channels and work with the performance marketing exec to optimise the effectiveness of these communications
  • Monitor and adjust content based on performance metrics
  • Work with designers and creative agencies to deliver visually impactful and effective content (digital, print, advertising and video) on time and within budget
  • Produce content for product websites and work with performance marketing exec to maximise conversion from the sites
  • Liaise with PR agency, media buying services across radio, print, TV to give your product maximum exposure
  • Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels
  • Monitor and adjust campaign activity based on performance metrics
  • Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites
  • Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

MARKETING INNOVATION

  • Monitor and share new trends and techniques in both consumer and B2B marketing
  • Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance

Qualifications

  • Deadline and target driven
  • Database development and growth including segmentation / advanced targeting
  • Highly creative with excellent copy writing and visual marketing skills
  • Fast learner and committed to personal development and growth
  • Deadline and target driven
  • Experience of developing content for email marketing platforms
  • Experience of developing website content
  • Experience of directing photographers and videographers
  • Experience of working with designers and creative agencies
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
  • Building relationships with partners and stakeholders
  • Experience of working in a pressurised environment
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
  • Attention to detail and organized
  • Events marketing experience
  • Analytical and questioning mindset
  • Fast learner and committed to personal development and growth
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills

Desired:

  • Experience of using marketing automation technology (preferably Eloqua)
  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
  • Experience of Eloqua and/or Adobe Experience Manager
  • Arabic speaking

 

Additional Information

medlabme.com

 

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