Senior Marketing Manager

  • World Trade Centre Metro Footbridge - Trade CentreTrade Centre 1 - Dubai - United Arab Emirates
  • Full-time

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group. Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Job Description

We are seeking a highly motivated, dynamic team leader with experience of managing multiple projects assisted by a capable team of managers and specialists. The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail. The candidate should have extensive experience of digital marketing and marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment. The purpose of the role is to ensure the successful delivery of marketing campaigns for digital content and marketplace platforms. The role also includes monitoring and ensuring the successful delivery of digital projects for customers ranging from content marketing, lean generation and online advertising campaigns.

Responsibilities:

  • To lead the marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.

  • Working alongside commercial leads to develop value propositions and go-to-market strategy for Leap and @Hack

  • Ongoing customer insight and engagement strategies

  • Overseeing the delivery of marketing campaigns in line with business objectives set by Head of Marketing or commercial leads

  • Adherence to timelines and budgets

  • Marketing KPI report

  • To manage a marketing team which includes marketers from all backgrounds with a diverse range of skills and training

  • To design and deliver campaigns for specific projects as and where required

LEADERSHIP

  • Line manage marketers working on Leap and @Hack

  • Provide guidance, feedback and inspiration to line reports

  • Champion the adoption and optimisation of marketing technology solutions and digital marketing

  • Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy

  • Work with line reports to develop skills and competencies and ensure they have a clear development roadmap

  • Ensure line reports are competent and have the skills and training required

  • Ensure optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient

  • Reflect the high-performance culture of the marketing team

  • Work with the Marketing Director to ensure right structure, specialisms and level of resources to meet agreed KPI’s

ANALYSIS & INSIGHT

  • Monitor campaign performance by producing relevant and timely reports

  • Recommend changes to campaign execution based on data insights

  • Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities

  • Analyse and report trends over time and use these insights to build more effective campaigns

  • Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post show surveys, registration forms, industry research

  • Work with internal teams to ensure data governance and data management policies are adhered to

  • Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI

  • Use recommended campaign analytics dashboards to monitor performance

  • Build a culture of testing and metrics-driven decision making in the teams

  • Share case studies with marketers within the team, division and Informa Markets

PLANNING & CAMPAIGN MANAGEMENT

  • Work with the broader team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events

  • Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

  • Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign

  • Develop marketing budgets in line with plans and ensure team keep budget trackers are up to date

  • Recommend external suppliers and ensure adherence to contractual terms and delivery

  • Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's

  • Ensure optimisation of spend across marketing channels

  • Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)

  • Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

  • Identify the target universe and key segments within the target universe

  • Develop personas, value propositions and messaging for each of the key segments for each product

  • Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel

  • Monitor and recommend adjustments to the digital marketing activity based on performance metrics

  • Mange the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)

  • Mange the PR plan (internal or external) and liaise with the event manager/event director

  • Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost

  • Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion

  • Oversee the design and production of all marketing collateral to be determined within the marketing plan

  • Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

 

Qualifications

People

  • A high degree of cultural awareness
  • Great at motivating teams and individuals
  • Inspires commitment and loyalty
  • Creative and inspiring
  • Good at coaching and developing individuals
  • Able to consistently set the bar higher
  • Ability to manage remotely

Behaviour

  • Highly collaborative team player
  • Ability to deep dive into an industry and recommend the strategy
  • Good understanding of customer insight techniques and application
  • Ability to work effectively across a range of projects with teams of differing skills and experience
  • Fast learner, committed to personal development and growth
  • Takes pride and ownership of his or her work

Skills Required

  • Events marketing experience
  • International marketing experience
  • Experience of using marketing automation technology (preferably Eloqua), training and optimisation
  • Experience of working with CMS platforms (but coding knowledge not required), training and optimisation
  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing
  • Database development and growth including segmentation/personalisation
  • Building relationships with partners and influencing stakeholders
  • Analytical and questioning mindset
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
  • Formal business/marketing higher education qualification

Additional Information

https://athack.com/

https://www.onegiantleap.com/

 

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