Advertising Campaign Manager

  • 22701 W 68th Terrace, Shawnee, KS 66227, USA
  • Employees can work remotely
  • Full-time

Company Description

Informa Engage is an in-house marketing service team, sitting in the Informa Connect division, and serving all Informa divisions globally. Our purpose is to help Informa markets and brands unlock digital and data marketing services to drive more revenue back into their organization.  Engage is a dedicated team of over 100 experts of unrivaled experience delivering innovative programs and seamless execution including Product Development, Sales Enablement, Data Optimization, Creative, Program Management (content marketing, digital events, advertising), and Campaign Marketing for market differentiation

Informa Connect https://informa.com/divisions/informa-connect/about-informa-connect/

 

Job Description

Bring your initiative, love for all things digital, team spirit and excellent attention to detail!  Informa is seeking Advertising Campaign Manager to join the Advertising Solutions Group.  Advertising Campaign Manager will focus on set-up, collection of ad material, trafficking, delivery and support of advertising campaigns, contact to internal and/or external clients, monitor campaigns to ensure pacing and performance goals are met, and perform detail-oriented quality assurance on advertising campaigns and creative.

 

SCOPE OF INFLUENCE

Direct revenue-generating programs with several departments within Informa:

·        Work with market-specific stakeholders (sales, editorial, management) to service clients

·        Work with Informa Engage marketing professionals (creative, campaign marketing, research) to deliver advertising campaigns & marketing services offerings to clients

·        Place, target, schedule and launch advertising campaigns on multi-device platforms

 

JOB FUNCTION

 

Operational Ad Delivery - 50%

·        Place, target, schedule and launch advertising campaigns on multi-device platforms and meeting technical specifications; modify and test/QA creative as necessary

·        Prepare, traffic and test E-newsletters for ad deployment and ad accuracy

·        Manage, monitor and communicate advertising progress to internal or external clients, including but not limited to reporting as well as answering inquiries

·        Analyze campaign performance and make suggestions for optimization

·        Proactively investigate delivery discrepancies, billing disputes, technical issues, etc.

·        Partner and collaborate with Informa markets and Campaign Analyst to support monetization efforts

 

Campaign Management & Client Services -40 %

·        Primary Contact for internal and external clients for ad campaigns

·        Collect digital ad materials, graphics, click URLs, code and other client assets which follow terms & conditions

·        Analyze campaign performance and make suggestions for optimization

·        Enhanced focus on quality assurance and quality control over web, app and newsletter advertising

·        Review, approve and ensure all ad orders adhere to creative, technical and legal specifications

·        Communicate and reinforce digital ad procedures and policies

 

Administration & Reporting/Other- 10%

·        Manage campaign pacing and status in delivery management software Breeze.

·        Partner and collaborate with brand groups to support their monetization efforts

·        Ability to provide troubleshooting support to analysts, traffickers and marketing partners

·        Attend meetings with vertical brand group stakeholders (sales calls, planning calls, reporting)

·        Escalating ad campaign and brand-level issues to Advertising Solutions Group management.

·        Performs other duties as needed.

 

Qualifications

JOB REQUIREMENTS:

·        Bachelor’s Degree in Marketing, Journalism, Business, or related field

·        Experience in digital media, digital sales or ad operations

·        Experience with third party Ad Serving Solutions, such as Google Ad Manager

·        Microsoft Excel skills required

·        Familiarity with FatTail or other inventory management systems a plus

·        Working knowledge of HTML a plus

·        Experience with graphics software (such as Photoshop) and digital files a plus

·        Ability to assimilate large volumes of information

·        Ability to prioritize issues and determine appropriate action

·        Strong customer service experience and the ability to foster relationships as necessary; flexible, patient, courteous, professional

·        Excellent written and verbal communications skills, including presentation, organization and negotiation skills, interpersonal skills

·        Positive attitude, lots of energy and thrive with change and innovation

·        Ability to cope with workload peaks, multitasking and deadlines

·        Problem-solving, analytical skills and resourcefulness. Proactive, quick learner

Additional Information

About Informa:

Informa is a leading business intelligence, academic publishing, knowledge, and events group. 


We help customers in hundreds of professional, commercial, and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster. 

 

Why work at Informa:

Employee experience is very important to us at Informa. On top of joining a supportive, diverse, and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritises promotions internally. Our benefits include:

·        Learning and development plan to assist with your career development  

·        15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  

·        Competitive Benefits with 401k match 

·        Paid parental leave 

·        Work with a high quality of specialist products and service  

·        Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  

·        Share-Match options - become a shareholder  

·        Regular social events and networking opportunities 

 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.  

 

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