Content Marketing Manager
- 222 West Las Colinas Boulevard, Irving, TX 75039, USA
We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market’s most successful groups. Informa Markets’ Infrastructure & Construction group is seeking a full-time Content Marketing Manager with a focus on its newly launched upcoming online media sites that complement our existing brands, primarily comprised of in-person B2B trade events. The insights you deliver can help shape the future landscape of the portfolio and products offered.
You are accountable for:
Growing new users, subscriber database, pageviews, and engagement
Optimizing content for the web using data and effective SEO tactics
Providing guidance and education in brand messaging, style guidelines, and voice
Reporting newsletter and website performance and identify any opportunities and challenges
Assisting in establishing and managing a content calendar
Contributing and manage social media platforms
Collaborating with other teams to cross-promote products to drive new subscribers and sales leads
Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.
Establish reports and dashboards to analyze of website and newsletter
Orchestrate multi-step email and newsletter campaigns, including segmentation and setup
Reporting of all digital marketing activities
Travel to industry events as needed
Special projects as needed
5+ years of content marketing or copywriting experience for a digital publisher
Proven advanced knowledge of SEO and website best practices including site audits and user behavior testing
Experience writing, building, and segmenting for emails in an email service provider such as Informz, eNewsPro, Eloqua, or Pardot
Previous experience in CMS, Adobe Experience Manager and Drupal preferred
Ability to inspire, motivate and lead cross-functional teams; able to win support of peers and seniors
Excellent attention to detail and organizational skill required
Project management skills and ability to multi-task manage several projects at a time.
Excellent written and oral communication skills
Initiative, ambition, self-direction, problem solving and deep sense of curiosity.
What we offer:
- Competitive Compensation Package
- Access to LinkedIn Learning and other development/training opportunities
- Health and Wellness Benefits (medical, dental, vision)
- 401k and Matching
- Employee Stock Purchase Plan
- Generous PTO policy
- Work-life balance
- Additional discounts through various partnerships
Want to learn more about Informa and what makes us a great company? Check out the links below!
- Why Informa: https://informa.com/talent/why-work-at-informa
- What we do: https://informa.com/about-us/what-we-do/
- Informa.com: https://informa.com/
- Informa Markets: https://careers.informa.com/informa-markets/vacancies.aspx
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.