Senior Marketing Manager

  • World Trade Centre Metro Footbridge - Trade CentreTrade Centre 1 - Dubai - United Arab Emirates
  • Full-time

Company Description

Informa Markets organizes over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

A phenomenal opportunity to work on one of the region’s most prestigious media and event brands. MEE has been bringing together leading manufacturers, global experts, governments, procurement, project managers and contractors to drive cost-effectiveness and efficiency and move projects forward for 46 years. The event saw sustained growth, driven by the UAE construction boom of the last decade, but has started to decline over the last 3 cycles.

In order to capitalise on the diversification of the industry and grow important, new, areas of the event, the team require a highly capable marketing strategist to realise the product’s renewed potential. The individual will also be required to lead the marketing efforts in the move to the hybrid event model in 2021 and fully capitalise on the advantages of the sister content product, E&U (www.energy-utilities.com).

This role requires a skilled marketing strategist with a high level of skill and experience in data analysis, persona and value proposition work and leading innovation and change. The Senior Marketing Manager, MEE, will be a highly motivated, dynamic marketer with a track record of commercial collaboration to re-invent products and develop positioning reflective of customer demand. The individual will need to be able to drive creativity and enthusiasm in others and take the lead in socialising ideas and onboarding a wider, commercial team.

He or she must demonstrate that they are analytical and data orientated with a history of testing and optimisation and have creative flair and exceptional attention to detail. They will have solid experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. They must be extremely adaptable, used to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly.

The Senior Marketing Manager, MEE will report into the Head of Marketing – Cityscape & Energy, with a dotted line into the Group Director, Energy. The individual will manage a team of marketers in Dubai but will have access to digital marketing specialists and a data analyst based in London.

To lead the MEE marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.

To lead the MEE marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.

KEY RESPONSIBILITIES

•         Working alongside commercial leads to develop value propositions and go-to-market strategy for MEE 2021

•         Ongoing customer insight and engagement strategies

•         Overseeing the delivery of marketing campaigns in line with business objectives set by Head of Marketing or commercial leads

•         Adherence to timelines and budgets

•         Marketing KPI report

•         To manage a marketing team which includes marketers from all backgrounds with a diverse range of skills and training

•         To design and deliver campaigns for specific projects as and where required

LEADERSHIP

•         Line manage marketers working on MEE

•         Provide guidance, feedback and inspiration to line reports

•         Champion the adoption and optimisation of marketing technology solutions and digital marketing

•         Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy

•         Work with line reports to develop skills and competencies and ensure they have a clear development roadmap

•         Ensure line reports are competent and have the skills and training required

•         Ensure optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient

•         Reflect the high-performance culture of the marketing team

•         Work with Head of Marketing to ensure right structure, specialisms and level of resources to meet agreed KPI’s

ANALYSIS & INSIGHT

•         Monitor campaign performance by producing relevant and timely reports

•         Recommend changes to campaign execution based on data insights

•         Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities

•         Analyse and report trends over time and use these insights to build more effective campaigns

•         Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post show surveys, registration forms, industry research

•         Work with internal teams to ensure data governance and data management policies are adhered to

•         Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI

•         Use recommended campaign analytics dashboards to monitor performance

•         Build a culture of testing and metrics-driven decision making in the teams

•         Share case studies with marketers within the team, division and Informa Markets

PLANNING & CAMPAIGN MANAGEMENT

•         Work with the MEE team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events

•         Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

•         Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign

•         Develop marketing budgets in line with plans and ensure team keep budget trackers are up to date

•         Recommend external suppliers and ensure adherence to contractual terms and delivery

•         Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's

•         Ensure optimisation of spend across marketing channels

•         Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)

•         Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

•         Identify the target universe and key segments within the target universe

•         Develop personas, value propositions and messaging for each of the key segments for each product

•         Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel

•         Monitor and recommend adjustments to the digital marketing activity based on performance metrics

•         Mange the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)

•         Mange the PR plan (internal or external) and liaise with the event manager/event director

•         Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost

•         Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion

•         Oversee the design and production of all marketing collateral to be determined within the marketing plan

•         Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

 

 

Qualifications

Qualities Needed

People

·         A high degree of cultural awareness

·         Great at motivating teams and individuals

·         Inspires commitment and loyalty

·         Creative and inspiring

·         Good at coaching and developing individuals

·         Able to consistently set the bar higher

·         Ability to manage remotely

Behaviour

·         Highly collaborative team player

·         Ability to deep dive into an industry and recommend the strategy

·         Good understanding of customer insight techniques and application

·         Ability to work effectively across a range of projects with teams of differing skills and experience

·         Fast learner, committed to personal development and growth

Takes pride and ownership of his or her work

 

Skill Required

·         Events marketing experience

·         International marketing experience

·         Experience of using marketing automation technology (preferably Eloqua), training and optimisation

·         Experience of working with CMS platforms (but coding knowledge not required), training and optimisation

·         Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing

·         Database development and growth including segmentation/personalisation

·         Building relationships with partners and influencing stakeholders

·         Analytical and questioning mindset

·         Deadline and target driven

·         Experience of working in a pressurised environment

·         Excellent verbal and written communication skills

·         Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel

 

Desired
 

·         Formal business/marketing higher education qualification

 

 

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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