Senior Marketing Manager, Lead Generation

  • 605 3rd Ave, New York, NY 10158, USA
  • Employees can work remotely
  • Full-time

Company Description

Do you like storytelling and using content to drive demand and generate leads? The Sr. Marketing Manager for our HDI and ICMI brands will create and manage content-driven marketing strategies and campaigns to accelerate revenue growth for our training and consultancy services.

We’re looking for a dynamic individual who would embrace the opportunity to share our story across marketing channels and platforms. The right candidate is a creative B2B storyteller that thrives on data and is KPI-and-results oriented. The Sr. Marketing Manager will help increase awareness of our offerings and generate leads for our sales team through the use of thoughtful content and tactics. The role will be responsible for all go-to-market strategies including social strategy, SEM, digital content development and management, email campaigns, advertising, and more.

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

(Join us and reach yours!) 

Job Description

Do you like storytelling and using content to drive demand and generate leads? The Sr. Marketing Manager for our HDI and ICMI brands will create and manage content-driven marketing strategies and campaigns to accelerate revenue growth for our training and consultancy services.

We’re looking for a dynamic individual who would embrace the opportunity to share our story across marketing channels and platforms. The right candidate is a creative B2B storyteller that thrives on data and is KPI-and-results oriented. The Sr. Marketing Manager will help increase awareness of our offerings and generate leads for our sales team through the use of thoughtful content and tactics. The role will be responsible for all go-to-market strategies including social strategy, SEM, digital content development and management, email campaigns, advertising, and more.

 

Qualifications

  • Minimum of 7 years work experience in events and/or digital marketing with solid understanding of integrated marketing principles
  • Ability to manage multiple workloads and meet deadlines in a fast-paced environment
  • Excellent verbal and written communication skills
  • Experience crafting and writing direct marketing copy
  • Strong project management skills and dedication to quality
  • Strong analytics and marketing performance knowledge
  • Service-oriented “can do” attitude with a willingness to learn and collaborate with others
  • Proficiency working with PowerPoint, Word, Excel, Outlook, standard business tools/networks, and the ability to quickly learn new software/platforms
  • Passion for, interest in and knowledge of the technology market
  • BA/BS required (or demonstrated work experience)
  • Email marketing experience (creating and deploying emails) and knowledge of segmentation, and behavioral targeting
  • Experience with Eloqua or other marketing automation tool a plus
  • Online marketing experience including SEO, PPC, social media, website management, and A/B testing
  • Some travel may be required

Additional Information

What makes Informa different:
•    Access to a global community of colleagues, brands and opportunities
•    Competitive Benefits with 401k match
•    Generous vacation days, 9 company holidays and time off to volunteer!
•    Work- Life Balance
•    ESPP
•    Informa Awards to celebrate individual and team success
•    4 weeks parental leave

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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