Growth Marketing Head

  • Taipei, Taiwan
  • Full-time
  • Department: Revenue
  • Office: Taipei (Taiwan)

Company Description

At Infobip we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Throughout 60+ offices on six continents, Infobip  platform is used by 70% of the population, making it the largest network of its kind and the only full stack cloud communication platform (CPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Job Description

Why is Growth Marketing Head at Infobip? The Growth Marketing Head is a key member of APAC Revenue team and they will be responsible for the strategy, development, and execution of programs that drive pipeline to support revenue targets across all customer segments, in collaboration with Marketing, Sales Development, and Sales for the APAC Region.

Reporting directly to the VP of Revenue, this position will lead a team of revenue marketers and 3rd party agency partners to drive and support account-based programs, integrated campaigns & initiatives across multiple channels including digital advertising, search, social media, email, content development, and content syndication. The team will work in collaboration with marketing and sales development to leverage online and offline events, and other programs to increase engagement, lead progression, pipeline influence, and pipeline creation. 

Key Responsibilities: 

  • Lead the demand generation function for Infobip Taiwan, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.
  • Drive and develop integrated digital campaigns from planning to execution to meet key performance metrics ensuring that Infobip's marketing activities are aligned and planned and calendarized to reach monthly targets.
  • Build, scale, and optimize digital marketing channels. Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.). Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.).
  • Set acquisition and growth targets spread across offline and online channels such as social, search, paid search, mobile, display, etc.
  • Work closely together with all Taiwan stakeholders, Sales, and Marketing to create an integrated program and campaign calendar. 
  • Leverage data to make intelligent, informed recommendations, decisions, and forecasts on demand generation strategy, account segmentation, and investments.
  • Direct and manage digital agency performance, contract and SLA on various channels to achieve goals and ROI targets
  • Manage the demand generation budget and coordinate all key deliverables from third-party providers, including creative agencies, freelancers and outsourced content providers.
  • Adapt strategies and budgets based on current performance to maximize ROI identify pain points and action plans to improve poor-performing areas and improve KPIs 
  • Identify new platforms, tools, and systems to improve performance

Qualifications

  • 7+ years of experience in a Senior Digital Marketing role with responsibilities for demand generation, funnel marketing, growth marketing or performance revenue management. Tech and B2B SaaS experience is a must, communications industry experience is a plus. 
  • A history of experience with increasing financial responsibility and comfortable managing multiple complex demand funnels.
  • Capacity to act autonomously in a fast-paced environment, build relationships, and a strong sense of work culture and network in a hyper-growth environment.
  • Able to lead and sell ideas to both a large audience as with small groups.
  • Expert in B2B digital marketing with a keen understanding of how to leverage and develop content and creative in engaging ways to engage customers across every stage of their journey.
  • Highly comfortable and with hands-on experience implementing campaigns on common digital advertising platforms (ie. Google Ads, LinkedIn ads, Demandbase) to achieve required results.
  • Highly proficient in evaluating demand channels’ performance through quantitative analysis to determine appropriate changes in the marketing mix.
  • Creative thinker and problem solver and able to execute with lean resources while building teams. Able to balance priorities and deliver on KPI's.

Additional Information

Why our employees choose us (and stay)?

  • Awesome clients – We serve and partner with the majority of the leading brands, banks, social networks, mobile operators, OTTs, aggregators, and many more.  

  • Learn as you Grow – Starting from our Academy as an onboarding program to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.  

  • Opportunity Knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! 

  • Never a Dull Moment – We work with companies that have a large impact, which pushes us to work to the highest possible level. You will have the opportunity to work on unique challenges and push the boundaries.

  • Great Culture – Team spirit, passion, creativity, and persistence are the drivers of our company.  

  • Pay & Perks – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, team buildings, and other organized activities. We value a balanced lifestyle! 

Plus, our Taiwan office is a Great Place to Work-Certified™ Come and join us! 

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