Senior Marketing Automation Specialist

  • Jersey City, NJ, USA
  • Full-time
  • Department: Revenue
  • Office: New Jersey (USA)

Company Description

At Infobip we dream big. We value creativity, persistence and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 60+ offices on six continents, Infobip platform is used by almost 70% of the population, making it the largest network of its kind and the only full stack cloud communication platform (CPaaS) globally.

Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions. 

Job Description

The Senior Marketing Automation Specialist is a key role in developing and nurturing sales leads through email and other marketing channels that support Infobip’s business objectives. This position will create and support a multi-faced approach to providing relevant content and communication to new and existing customers based on our historical results and additional business data. You will create, optimize targeted and relevant prospect and customer segments, to influence and directly track revenue generated. You will focus on lead nurturing, lead scoring, and improving our lead-to-customer conversion rate. You will be responsible for maintaining strong communication between marketing and sales departments by working closely with Infobip Sales teams. 

Qualifications

  • Strategic reviewing of the incoming marketing process 

  • Creating documentation and improving the process of incoming marketing 

  • Optimizing user-to-user conversion rate 

  • Maintaining relationships with sales representatives and establishing strong communication between marketing and sales teams 

  • Collaborating with other departments and engage stakeholders to ensure that customer relationship management strategy and tools are fully embedded. 

  • Working on improving the list of subscribers for newsletters and campaigns 

  • Creating campaign reports 

  • Data selecting and segmentation; Preparing a list of campaigns, ensuring that systems support the required data selection 

  • Measuring results and optimizing email campaigns 

  • Working with the content management team and the designing management team to continually improve the content and effectiveness of email campaigns. 

  • Improving customer-to-user conversion rates 

  • Collaborating with the sales development team and maintaining strong communication between the marketing and sales departments 

More About You:

  • You have 5+ years of experience with email marketing, marketing automation, or inbound marketing  

  • Experience with marketing automation systems, CRMs, and integration of both; Specific experience with marketing automation tools (e.g. Eloqua) is an asset.  

  • Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns.  

  • Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management.  

  • Good overall knowledge about online and offline marketing channels in B2B.  

  • Good knowledge in marketing analytics, with experience analyzing customer and prospect data to create actionable segments and deliver results.  

  • Account-based/database marketing experience.  

  • Previous experience in B2B/IT tech, SaaS is an advantage.  

  • English language proficiency.  

  • Excellent knowledge in Microsoft Office, specifically Excel.  

  • Excellent interpersonal and communication skills.  

  • Excellent organizational skills. 

Additional Information

Why our employees choose us (and stay)?

  • Awesome clients – We serve and partner with the majority of the leading brands, banks, social networks, mobile operators, OTTs, aggregators and many more.  

  • Learn as you Grow – Starting from the Academy as an on-boarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.  

  • Opportunity Knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! 

  • Never a Dull Moment – We work with powerful companies with strong impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries on a daily basis. 

  • Great Environment – Team spirit, passion, creativity and persistence are the drivers of our company.  

  • Pay & Perks – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, team buildings and other organized activities. Talk about a balanced lifestyle! 

Plus, our North American offices have become Great Place to Work-Certified™ Come and join us! 

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