Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers’ lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we’d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

The Digital Product Content Copywriter is responsible for writing product copy for all General Merchandise products on indigo.ca. This role will drive a best-in-class customer experience in our digital storefront, by creating compelling copy that will enhance decision support for customers and SEO.

WHAT YOU'LL DO:

Functional

• Write engaging and accurate online product descriptions for General Merchandise products to enhance the customer journey across product pages and drive conversion
• Maintain Indigo’s brand voice across product categories
• Write and edit SEO while implementing best practices to improve search results
• Assist with SEO strategy to improve organic search engine performance based on traffic and conversion rates by targeting keywords
• Coordinate with Merchant teams, Photo Studio and Translation, with an eye to process improvement
• Ensure the completion of team deliverables and set/adhere to team budgets, as applicable
• Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes
• Proactively identify and anticipate customer expectations and needs
• Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
• Challenge the status quo and consistently identify areas for improvement, diagnose issues and working to resolve them

People

• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback
• Accountable for the overall engagement, productivity, turnover and bench strength of the team

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

WHO YOU ARE:

• 2-3 years’ experience writing product descriptions for a large retailer, fashion or lifestyle brand
• Post Secondary Degree with a focus in Journalism, Communications, or related field
• Breadth of knowledge across General Merchandise retail categories
• Excellent written, English, communication and presentation skills
• Strong organizational skills and high level of attention to detail, with ability to multi-task and manage priorities and deadlines
• Excellent written and verbal communication skills
• Self-motivated with an ability to work as part of a team, but also complete individual work
• Customer focused, energetic and savvy with strong attention to detail and creative problem-solving skills
• Ability to build and foster strong, collaborative relationships

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at [email protected] if you require an accommodation at any time during the recruitment process. 

WELCOME HOME