Performance Marketing Coordinator - 12 Month Contract

  • Contract

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

WHAT YOU’LL DO: 

The Coordinator, Performance Marketing is  responsible for the daily run of business for Indigo’s affiliate and paid search programs. The Coordinator is responsible for executing affiliate and paid search promotional links, as well as copy, briefing creative studio, keyword research requests and assisting with reporting needs. This Coordinator is a data-driven digital marketer with diverse eCommerce experience and an eagerness to test new ideas to grow acquisition targets.  

  • Assist with day-to-day affiliate tasks including building links, validating orders, updating program terms and briefing creative studio for required banners and assets 
  • Develop Paid Search promotional ad copy and share with agency partners 
  • Assist with management of Google Grants ad account and other special/unique Paid Search campaigns 
  • Assist with weekly reporting for Affiliate and SEM, along with other required reports for the Integrated Digital Marketing team 
  • Assist with keyword research & expansion 
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes 
  • Proactively identify and anticipate customer expectations and needs 
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers 
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them 
  • Model Indigo’s beliefs and convey a positive image in everything you do 
  • Celebrate diversity of thought and have an open mindset 
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes 
  • Embrace, champion and influence change through your team and/or the organization 

Qualifications

WHO YOU ARE: 

  • 1+ years of experience in digital marketing, with retail/eCommerce brands preferred  
  • 1+ years of experience with Paid Search and Google Shopping experience 
  • Experience working with affiliate publishers & using affiliate management platforms 
  • Proficiency with the Microsoft Suite, Google Platforms, CJ or related Affiliate management platforms and Adobe Omniture is preferred  
  • Experience with Adobe Photoshop is an asset 
  • A great team player with a can-do attitude, with the ability to collaborate with cross-functional teams within the organization and any outside vendors/partners 
  • Exceptional organization and multitasking skills 
  • Experiment driven and able to thrive in a fast-paced environment 
  • Bilingual is an asset 

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 

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