Manager, Gift Cards

  • Toronto, Canada
  • Full-time

Company Description

Current Indigo employees should apply through the Internal Mobility page using your email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description


The Manager of Gift Cards is responsible for managing the overall selection and assortment of gift cards and related material, as well as executing its innovation strategy to maximize business. This position leads the strategic development of impactful merchandising strategies, manages partner relationships, negotiates card fees and continuously looks for opportunity to improve ROI. In addition, this role elevates and generates focus for gift card sales in Retail, Online, 3rd party and Corporate, as well as manages procurement, inventory, and reporting for gift cards and collateral.

  • Develop and execute the annual gift card strategy; and provide commentary on weekly sales
  • Act as a liaison with Marketing and Sales tools on a variety of platforms
  • Conceive and test gift card’s ability to drive net margin through innovative promotions.
  • Manage, communicate and motivate business performance by:
    • Improving the performance monitoring and store level diligence with internal partners
    • Identifying best practices and opportunities for improvement with external partners
  • Build existing and seek new gift card partnerships that accelerate growth and drive 3rd party revenue, contract management and performance
  • Maintain a high level of quality and effectiveness of vendor relationships by ensuring optimal performance through negotiations, working arrangements, and resolution of issues
  • Explore opportunities to improve business processes and cost structure
  • Oversee all signage and gift card planogram outposts for all departments involved
  • Act as the key owner for stores by facilitating a quick response and resolution to inventory, signage issues and concerns



  • 5-8 years of work experience in a gift card or category management field
  • University education
  • Solid experience in consumer and brand marketing
  • Strong work experience and understanding of the Canadian retail environment
  • Proven category management experience
  • Excellent written and verbal communication skills
  • Strong analytical approach to marketing initiatives and success measurement
  • Customer focused with the ability to manage multiple priorities at one time while delivering results
  • High attention to detail and strong organizational skills
  • Positive attitude with a high degree of self-motivation and dynamism
  • Strong interpersonal skills with the ability to be a team player
  • Creative and innovative approach to problem solving
  • Strong willingness to accept accountability and ownership, with a desire for continual improvement

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs.