Coordinator, Public Relations
- Full-time
Company Description
Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.
Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.
WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning…
We play by the following rules:
- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate
Job Description
WHAT YOU’LL DO:
As the Coordinator, Public Relations, you will be responsible for supporting the Public Relations team in all aspects of day-to-day operations, as well focusing on media and blogger relations, product placement and pulls, tracking and analysis.
- Ongoing development and maintenance of Indigo public relations media database
- Build and maintain strong, positive relationships with media teams keeping Indigo Books & Music Inc. top of mind for product placement and story opportunities
- Development of targeted, compelling and succinct pitches, fact sheets and monthly event rounds ups
- Timely and accurate responses to media requests, including product placement, fact checks, store pulls, image and sample requests
- Lead and execute blogger relations from concept to completion
- Coordinate media outreach including sample receipt and distribution for product placement
- Accurate and timely management of media samples budget
- Timely accumulation and distribution of media coverage and coverage summaries for relevant stakeholders- develop the PR Daily overview
- Media monitoring and analytics – maintain thorough records and summaries of media coverage providing weekly, quarterly and annual updates
- Facilitate information gathering, review and approval with relevant stakeholders to leverage opportunities for PR purposes
- Proofread media material for content, style, grammar and accuracy
- Assist with media preview production as needed
- Stay current in functional expertise
- As applicable set and adhere to departmental budgets
- Support events through regional outreach, and supporting larger Toronto and national events
- Facilitate media and blogger mailers
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
- Proactively identify and anticipate customer expectations and needs
- Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
Qualifications
WHO YOU ARE:
- University or Post-Secondary Degree, preferably in Marketing, Communications or Public Relations
- 1-2 years work experience, preferably in related field
- Demonstrated interest in public relations
- Excellent organizational and project management skills with a strong attention to detail
- Excellent command of English, specifically grammar
- Strong written and verbal communication skills
- Demonstrative skills in multi-tasking and grace under pressure
- Strong computer skills, specifically with Word, Excel and PowerPoint software
- Experience with media monitoring platforms an asset
- Passion for retail marketing and customer communication
- Written and verbal French communications skills, though not required, are an asset
- Team player and personable
- Energetic and enthusiastic attitude
- Positive, ‘can-do’ roll-up-sleeves approach
- Personal integrity in terms of accountability and ownership
- Gracious, easy going and approachable
- Dedicated to providing excellent customer service – internally and externally
- Strong believer in setting an example for the department
- Keen desire to learn and sees the opportunity in all tasks
- Analytical, insightful approach; constantly seeks to improve methodologies
Please submit a written work sample (e.g. media pitch) with your application.
Additional Information
Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs.
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