Market Research & Insights Analyst
- Full-time
Company Description
Are you a high-performer who wants to contribute to a mission-driven and values-based organization? If you are motivated by doing impactful work and making a difference in people’s lives, then the Indiana University Foundation (IUF) is the place for you. At the IUF, we believe in making the dream of higher education attainable, providing support for life-changing research, and preparing the next generation of leaders.
As a trailblazer among our peers, we provide fundraising leadership and endowment stewardship to support needs and initiatives across all of Indiana University’s campuses. As part of our team, you will help make IU donors' dreams last forever.
At the IUF we work hard, celebrate achievements, and foster an environment where everyone’s contributions matter. We are nimble and innovative, and we want you to bring your ideas and energy to join forces with some of the best talent in our industry.
In addition to being part of a meaningful mission as an IUF employee, you’ll find there are many ways to connect and collaborate. Our diversity, equity, and inclusion initiatives ensure that our colleagues are celebrated for who they are and have a voice. Our FUNdation (see what we did there?) Committee helps us connect and unwind with food truck lunches, holiday gatherings, costume contests, free snacks, IU spirit-wear Fridays, and spontaneous gestures that surprise and delight. Our Wellness Committee ensures that the health and well-being of our employees is top of mind, offering yoga, a lunchtime walking group, meditation breaks, the Headspace app, and topical workshops. We encourage community leadership and service and make space for our staff to pursue their passions. Our total rewards philosophy ensures that we support employees financially, emotionally, and in their career growth.
If the IUF sounds like a fit for you, we invite you to join us today.
Job Description
The salary range for this role is $60,000-$70,000
This is a Hybrid role, with 3 days in-office in Bloomington, Indiana
Join the Indiana University Foundation (IUF) as the Market Research & Insights Analyst, where you'll transform data into actionable strategies that ultimately support Indiana University and beyond.
As a key member of our Annual Giving & Market Segmentation team, you will proactively gather and analyze trends, leveraging CRM-driven analytics and other data for a variety of initiatives. With your leadership and expertise, you will translate this data into meaningful insights about alumni, donors, and other target audiences.
As an analyst, you’ll serve as the team’s go-to expert related to survey development and analysis. You will work closely with marketing leadership to identify, capture, and report on department analytics, hold key relationships with others on the team, and help create a culture that embraces metrics and educates others on how to incorporate these outcomes to inform our decision-making.
You’ll develop an intimate understanding of our database capabilities and reporting tools. You will solely manage our IU panel, nurture those participant relationships, and drive survey strategy for the organization.
To be successful in this role, you will need to design panel and non-panel research plans, methodologies, samples, budgets, and timelines for in-market experiments and testing. You will need to know how to frame research problems, hypotheses, and solutions and compile reports/results/trends using primary or secondary data independently of others.
As a vital member of the team, you will become an expert on the external drivers of business success, such as primary market research, donor feedback, market conditions, competitive analysis, secondary research materials, program engagement rates, digital marketing analytics, and real-time audience behaviors. You must know how to weigh data and choose appropriate statistical analyses to ensure accurate reliable reports too.
If you possess strong analytical skills, a commitment to accurate data and storytelling, and the ability to partner closely with stakeholders, we invite you to contribute to the mission of the Indiana University Foundation.
Qualifications
Education & Experience:
- A bachelor’s degree in marketing, analytics, psychology, data science, or other related field required
- Minimum of 5 years' related work experience, with experience in higher education environment preferred
- Combination of related education and experience will be considered
Knowledge/Skills/Abilities Required:
- Demonstrated experience and knowledge of analytical methods to implement qualitative or quantitative initiatives system-wide
- Demonstrated ability to partner closely with multiple stakeholders to understand customer needs, while implementing solid business solutions which integrate with the department strategy
- Data analysis and report writing skills
- Strong project management skills
- Excellent oral and written communication skills to interact effectively with internal clients and external alumni, donors, and target audiences
- Demonstrated commitment to delivering outstanding customer service
- Interpersonal skills and judgment suitable for exercising appropriate discretion and demeanor when dealing with staff, donors, alumni, and friends of IU
- Demonstrated ability to use current computer technology, such as Windows, Excel, Word, PowerPoint, etc.
- Experience analyzing large data sets and utilizing appropriate market research software applications, with preference toward SPSS
- Experience in service-oriented, client-based relationships
- Program leadership and organizational skills
Additional Information
Apply Now
Applications will be accepted through Thursday, April 18th, 2024. Screening will begin immediately for qualified applicants. A cover letter is recommended for your application to be considered.
The IUF is committed to providing a safe, respectful and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individual’s race, ethnicity, religion, color, sex, age, national origin, genetic information, sexual orientation, disability, gender identity or expression, ancestry, marital status, protected veteran status, pregnancy, or any other basis prohibited by law.