The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

The purpose of the job is to achieve maximum sales growth and profitability in the online channel. This is done by:

Contributing actively to attract and convert more consumers to customers and encourage existing customers to shop more frequently by using and developing home furnishing competence, commercial and communication skills and knowledge of the IKEA Concept. Reporting on Online commerce and customer journey elements, metrics, data and to develop actionable insights on a market level. Maintain a strong retail foundation online and align to sales leaders, commercial activities and counterparts in other Ikano Retail markets to share best practice, commercial opportunities and operational excellence. To develop the skills, capabilities, competence and confidence of the Online team in your market.

Motivation (Top 5 points):

• Understand what the IKEA Brand stands for, and how the IKEA values are a reflection of my own values.

• Be passionate about doing the best for customers in order to grow the long-term profitability of the IKEA business.

• Leading business and people together.

• Strategic, tactical and operational thinking.

• An interest in home furnishing and the ability to identify with the value of IKEA products.

Knowledge (Top 10 points):

• Strong knowledge of E-Commerce and web merchandising methods.
• Steering knowledge of online marketing tools and an ability to follow up and analyse online sales (source codes, campaign codes, basket analysis, aov, etc.) and their reporting formats.
• Sound knowledge of IKEA business plans and strategies, collaborate to develop & contribute to these.
• IKEA retailing methods, concept and IKEA.com experience.
• Computer skills and high proficiency in Microsoft Office applications.
• Strong knowledge of the competitor landscape, information and market trends.
• Ability to analyse business & web performance, financial awareness and think of terms of profit, loss and added value.
• Insight & knowledge of the IKEA product range and sales steering methods (4 Aces and 1 King, etc.).
• Good English, spoken and written.
• IKEA Brand, culture and values & IKEA brand Identity

Capabilities (Top 10 points):

• Commercially driven and capable of presenting web sales and service performance data with commercial expertise to Country Management Level.

• Able to convert sales and marketing ideas into action plans for the market and align with commercial team partners of these plans.

• Steer & develop a team of web merchandisers & editors in high level commercial execution of online solutions.

• Drive collaboration forums with functional partners with a view to providing customers with a seamless view of commercial calendar and everyday commerce events.

• Develop and drive commercial opportunities for the online sales channel.

• Provide input/feedback to the market business plan for your online channel in the market.

• Excellent written & verbal collaboration, communication and negotiation skills.

• Capable of processing and prioritising information from different streams and structuring this input into actionable tasks, accurately and aligned across the functions.

• Highly customer centric thinking and ability to map and develop the customer shopping experience online from the customer perspective.

• Capable of conducting and presenting analysis on a detailed level & suggestion commercial development actions.

Please apply by January 31, 2024.