Demand Generation Specialist

  • 111 Peter St, Toronto, ON M5V 2G9, Canada
  • Full-time

Company Description

We’re Ideal, an AI-powered talent screening and matching system that enhances recruiting software to help enterprise teams make more accurate, fair, and efficient talent decisions.

As a market leader and first-mover in talent screening and matching, Ideal has the opportunity to build and develop one of the most innovative and crucial products to solve an age-old problem today. 

We have experienced explosive growth and major traction amongst some of the largest organizations in the world. Come join us!

Job Description

We’re looking for a driven full-stack Demand Generation Specialist to join our growing marketing team. Reporting to the Head of Marketing and playing a key role in our marketing strategy, this role will be responsible for executing our partner marketing and lead generation initiatives while overseeing our marketing automation tool.

If you have experience creating campaigns that generate high-quality demand, are hungry to sharpen your digital marketing skills, and want to join a fast-paced, dynamic team - this role is for you.


  • Produce positive measurable results in the form of marketing specific KPIs.

  • Oversee and implement end-to-end partner marketing programs to meet (and exceed) lead generation targets. 

  • Build and optimize ad campaigns on search engines, display, and social media end-to-end, from landing page and ad copy to campaign attribution in our marketing tool.

  • Build campaigns, emails, smart workflows, rules, lists, in Pardot and Salesforce.

  • Work closely with the Head of Marketing and other team members exploring and testing new growth marketing channels.

  • Partner with our designer and content marketing specialist to create high converting landing pages.

  • Own the performance metrics of our landing pages, leveraging data and tools to run experiments across all website pages. 

  • Assist in the delivery of other campaigns and as assigned.


  • Minimum 2 years of experience executing B2B lead generation campaigns (partner marketing, webinars, paid search, paid social, etc).

  • Experience executing co-marketing campaigns is a must.

  • Minimum 2 years of experience using marketing tools like Pardot, Marketo, or HubSpot. 

  • Minimum 1 year of experience executing paid search and display campaigns.

  • You are number-driven and have built performance reports in the past across tools like Salesforce, and Google Analytics. 

  • Experience using landing page tools like Unbounce, Leadpages, Instapage or others. 

  • Experience using A/B testing tools like Optimizely and VWO. 

  • Working knowledge of Salesforce. 

  • Strong project management skills – able to lead and organize experiments or projects.

  • When you see something that doesn’t make sense, you challenge it, and you’re are eager to see test results. 

  • "No job is too big or too small" mentality.

  • The unknown doesn’t scare you, it excites you.

Bonus Points

  • Hands-on experience with Pardot.

  • Experience within the enterprise SaaS space.

  • Google Analytics and Google Ads certifications. 

  • You’ve used Drift, Intercom, or other conversational marketing tools before.

  • You love excel, formulas, and conversion rates.

Additional Information

  • Competitive salary and employee share ownership program

  • Amazing office location in the heart of downtown Toronto

  • Flexible hours and work from home policy 

  • Snacks, coffee, tea, and top-notch technology! 

  • Opportunity to work at a fast-paced, high-growth company

  • Fun and collaborative office environment