Content Marketing & SEO Specialist
- 111 Peter St, Toronto, ON M5V 2G9, Canada
We’re Ideal, an AI-powered talent screening and matching system that enhances recruiting software to help enterprise teams make more accurate, fair, and efficient talent decisions.
As a market leader and first-mover in talent screening and matching, Ideal has the opportunity to build and develop one of the most innovative and crucial products to solve an age-old problem today.
We have experienced explosive growth and major traction amongst some of the largest organizations in the world. Come join us!
We’re looking for a driven Content Marketing & SEO Specialist to join our growing marketing team. Reporting to the Head of Marketing and playing a key role in our marketing strategy, this role will be responsible for leading and executing our SEO, content, email, social, and enablement initiatives.
If you are a content marketer with a conversion-driven mindset and you’re hungry to advance your skills at a fast-growing startup, this role is for you.
Write and edit high-quality content (blogs, case studies, ebooks, landing pages, emails, enablement material, etc).
Lead and execute Ideal’s SEO strategy (on-site and off-site), monitoring site metrics and identifying optimization opportunities.
Manage Ideal’s blog and resources, building a strategic content calendar that prioritizes topics that support lead generation objectives.
Create a social media calendar that aligns with industry events, PR, and partner marketing initiatives.
Create robust email nurture campaigns that push leads down the funnel.
Collaborate with design, sales, and customer success to create collateral that supports company objectives.
Be the expert on the latest tactics and algorithm changes to drive qualified organic traffic. You’ll also conduct ongoing keyword and competitor research.
Support the marketing team in any other duties as assigned.
Minimum 2 years of experience in B2B content marketing with a strong SEO focus, improving organic performance and domain authority.
Minimum 1 year of experience managing social channels and engagement (LinkedIn, Facebook, Instagram).
Experience building email marketing campaigns from content creation to deployment.
Expert knowledge of Google Search Console, Google Analytics, and SEMrush.
You have experience using marketing automation tools like Pardot, Marketo, or HubSpot.
"No job is too big or too small" mentality
The unknown doesn’t scare you, it excites you.
You’ve worked and written material for a SaaS company.
Experience managing freelancer teams and agencies.
Working knowledge of Salesforce.
Competitive salary and employee share ownership program
Amazing office location in the heart of downtown Toronto
Flexible hours and work from home policy
Snacks, coffee, tea, and top-notch technology!
Opportunity to work at a fast-paced, high-growth company
Fun and collaborative office environment