Marketing Team Lead

  • 111 Peter St, Toronto, ON M5V 2G9, Canada
  • Full-time

Company Description

We’re Ideal. Our mission is to be the data behind every talent decision to ensure accuracy, fairness and efficiency.

As a market leader and first-mover in talent screening and matching, Ideal has the opportunity to build and develop one of the most innovative and crucial products to solve an age-old problem today. We’re looking for a Marketing Team Lead who aligns with our mission and vision, and who is excited to solve problems and roll up their sleeves!

Ideal has experienced explosive growth  and major traction amongst some of the largest organizations in the world. 

Job Description

  • The Marketing Team Lead will coordinate with Sales to build a comprehensive demand generation portfolio

  • Budget and revenue accountability in addition to currently managing one direct report with another being hired in the second half of 2020

  • Candidate will develop and execute outbound marketing campaigns targeting enterprise accounts through customized content

  • Identify opportunities to improve marketing effectiveness through improved audience segmentation, buyer personas, content marketing, partner marketing, offline events and a streamlined processes

  • Utilize the complete toolbox of a modern marketer, including pardot, salesforce, GA, SEMrush, Outreach, InsightSquared, etc.


  • 3-5 years experience developing as an authority of demand generation

  • Experience working for a fast-growing B2B tech company preferred

  • Bachelor’s Degree in Business, Marketing, Communications, or a related field is preferred

  • Experience managing third-party vendors/agencies, freelancers

  • Strong analytical skills including the ability to critically read and interpret reporting and provide recommendations and proposals

  • Familiarity with the latest trends in demand generation and content marketing

Additional Information

  • Fun and collaborative office environment

  • Employee share ownership program 

  • Amazing office location in the heart of downtown Toronto

  • Opportunity to work at fast-paced, high-growth company

  • Flexible work from home policy

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