Business Development Representative

  • 26 Soho St, Toronto, ON M5T, Canada
  • Full-time

Company Description

We’re Ideal. Our mission is to be the data behind every talent decision to ensure accuracy, fairness and efficiency.

As a market leader and first-mover in talent screening and matching, Ideal has the opportunity to build and develop one of the most innovative and crucial products to solve an age-old problem today. We’re looking for a Marketing Team Lead who aligns with our mission and vision, and who is excited to solve problems and roll up their sleeves!

Ideal has experienced explosive growth  and major traction amongst some of the largest organizations in the world. 

Job Description

We are looking for a Business Development Representative to expand our market coverage and boost our sales pipeline. Your role will be to seek new business opportunities by contacting and developing relationships with potential customers.

 To be successful in this role, you should have previous experience developing leads from marketing campaigns, building your own prospects lists, and meeting key success metrics. You will use your communication skills to cultivate strong relationships with potential customers, from first contact until you qualify a sales opportunity. If you are motivated and results-driven, and enjoy working in a fast-paced startup environment, we would like to meet you.

 Ultimately, you will boost sales and contribute to our long-term business growth.


  • Qualify leads from marketing campaigns as sales opportunities

  • Contact potential clients through cold calls and emails

  • Proactively seek new sales opportunities in the market

  • Identify prospect needs and understand their business drivers

  • Present our solution to prospects following a high-touch, high-value selling approach

  • Set up calls, meetings, or demos between potential clients and Account Executives

  • Report to the Director of Business Development on daily/weekly/monthly sales results

  • Stay up-to-date with HR news, trends, technologies, and related topics



  • Proven work experience as a Business Development Representative, Sales Representative, Account Executive, or similar role

  • Hands-on experience with multiple sales techniques (including cold calls)

  • Track record of meeting targets and achieving sales quotas

  • Experience with CRM software (e.g. Salesforce)

  • Understanding of sales performance metrics

  • Excellent communication and negotiation skills

  • Ability to deliver engaging presentations

  • Experience selling to HR is a plus

Additional Information

  • Fun and collaborative office environment

  • Employee share ownership program 

  • Amazing office location in the heart of downtown Toronto

  • Opportunity to work at fast-paced, high-growth company

  • Flexible work from home policy

Videos To Watch