ISAAC Instruments designs and manufactures technological solutions that enable truck fleets to improve performance, productivity, compliance and safety.

Incorporated in 1999, ISAAC maintains a leading position as a supplier in the fleet management solution market in Canada. The company is actively developing the Internet of Trucks™, by connecting more objects aboard the truck, and using big data so transporters can gain business intelligence and meet business objectives.

ISAAC Instruments benefits from sustained growth and has received several awards and nominations throughout the years, all of which are a testimony to its innovative character and its contribution to reducing fuel consumption of vehicles.

Are you organized and results-driven, with strong attention to detail and a passion for continuous learning around demand generation and broader marketing, operations, sales, reporting and analytics? Pardot and Salesforce hold no secrets for you? If you're looking to join a thriving team with the same passion, then this is the job for you!

As the marketing team's Marketing Operations Manager, you will be responsible for promoting ISAAC's brand to support the execution of the marketing plan and the company's growth. You will serve as a collaborative thought partner on strategy, planning, and execution, and report to the CMO. You possess a healthy balance of technical, analytical and operations experience for designing and implementing innovative processes and solutions that enable go-to-market teams (Marketing, Sales, and Client Success) to achieve their business objectives with complete visibility into the metrics. 

Responsibilities

• Own the marketing technology stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimization of functionalities. This includes the evaluation and implementation of any new and existing technology, and the managing of vendor relationships.
• Manage the day-to-day usage of Pardot/Salesforce to ensure consistent tracking across all marketing campaigns and programs
• Troubleshoot and provide quality assurance relating to workflows, data issues, and other essential marketing operation functions
• Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and to improve performance benchmarks.
• Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, Lead > MQL > SQL (and stages)
• Partner with the demand generation team on email strategy, campaign and program building, and strategic guidance on marketing automation campaigns
• Co-own the email calendar strategy and planning to ensure our database segmentation is being maximized and targeted effectively
• Co-lead with the Director of Demand Generation the optimization of the lead scoring strategy, methodology, and execution to increase funnel efficiencies and conversion rates
• Co-manage with Revenue Operations our lead enrichment strategy to improve database quality to enable effective segmentation and audience targeting
• Align closely with our revenue operations and sales operations teams to ensure continuity and consistency across all our go-to-market systems and data
• Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
• Develop enablement plans, lead training, and deliver documentation to ensure Marketers are fully enabled to use new system features

• 4-7 years of marketing/marketing operations experience, ideally within a SaaS company
• 3+ years’ experience with marketing automation tools (preferably Pardot)
• 3+ years’ experience with a CRM (preferably Salesforce)
• 3+ years of leading large-scale technology initiatives, driving strategic planning, project scope, change management, stakeholder alignment, and communications
• Experience in developing reports/dashboards for demand generation performance
• Proficient with databases, analytical tools, and Excel functionality
• Strong analytical, conceptual, and problem-solving abilities
• Salesforce experience required
• Familiar with, having worked with: Pardot, Salesforce, marketing automation systems, WordPress, Google Analytics, Webinar Technology.
• Proficiency with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
• Experience working within or collaborating with B2B Demand Generation or Field Marketing teams
• Willing to work in a collaborative and results-oriented team environment
• Motivation, drive, and a self-starting attitude
• Proficient in project management
• Strong attention to detail
• Excited to design strategies, build processes, execute visions and drive revenue

Contributors are at the center of ISAAC’s interests and values. This explains the numerous benefits of working at ISAAC, namely:

• Varied career opportunities
• A stimulating work environment focused on innovation
• Enthusiastic and collaborative teams
• Competitive salaries and benefits that promote work-life balance: a complete group insurance plan, group RRSP, EAP, flexible hours, 4 weeks vacation, etc.
• Various social activities, free snacks and coffee every day.