Vice President of Marketing
- Full-time
- Department: Marketing
Company Description
ISAAC Instruments designs and manufactures technological solutions that enable truck fleets to improve performance, productivity, compliance, and safety.
Incorporated in 1999, ISAAC maintains a leading position as a supplier in the fleet management solution market in Quebec and is currently the only supplier of vehicle telemetry in North America. The company is actively developing the Internet of TrucksTM, by connecting more objects aboard the truck, and using big data so transporters can gain business intelligence and meet business objectives.
ISAAC Instruments benefits from sustained growth and has received several awards and nominations throughout the years, all of which are a testimony to its innovative character and its contribution to reducing fuel consumption of vehicles.
Job Description
As ISAAC’s Vice President of Marketing, you will join our leadership team and oversee the strategic marketing direction and market readiness planning. You will be in charge of leading the marketing team, who is responsible for product marketing, product management and communications. Furthermore, you will lead marketing initiatives for the organization. You’ll be working as part of a proactive and dynamic team that puts every effort into growing ISAAC’s market.
Your responsibilities
Strategy and leadership
Developing and implementing an integrated marketing plan to increase both the company’s and the brand’s leadership
Overseeing product management activities to anticipate and meet business needs
Collaborating closely with sales, client experience and other company departments
Achieving sales objectives while respecting budget
Providing strategic direction to the tactical plan
Performing market analysis, competitive watch and providing insight
Operations
Leading the annual strategic planning process
Developing, compiling, measuring, and interpreting key metrics (KPI’s) aligned with marketing objectives of each campaign
Establishing annual and quarterly objectives and strategies to drive the engagement of existing clients as well as the acquisition of new clients
Overseeing ongoing product management development of marketing materials
Team Management
Fostering an environment in which the entire team feels connected, empowered, responsible and engaged to work collaboratively to achieve the set objectives
Recruiting the marketing team members according to the company’s plan
Training, coaching and developing the marketing team
Appraising results
Qualifications
More than 10 years of experience in an executive/management marketing role in a B2B setting
Bachelor’s degree or MBA in Marketing, Communications or relevant field
Strong business acumen/strategic thinker
Excellent analytical and problem solving skills
Creative and innovative mindset with a strong understanding of business development
Proven leadership and track record of developing and inspiring others and building powerful marketing teams
Good sense of initiative
Compelling desire to tackle any project with energy and enthusiasm
Attention to details
Excellent knowledge of the MS Office suite
Ability and willingness to travel
Highly proficient in French and English
Your assets
Experience in the trucking industry
Additional Information
Employees are at the center of ISAAC’s interests and values. This explains the numerous benefits of working at ISAAC, namely:
varied career opportunities
a stimulating work environment focused on innovation
enthusiastic and collaborative teams
competitive salaries and benefits promoting work-life balance: a complete group insurance plan, group RRSP, flexible hours, 4 weeks of vacation, etc
various social activities and free snacks every day