Publisher (Demand and Acquisitions)

  • Remote, Any, Florida, United States
  • Contract

Company Description

About INFUSEmedia:

Since 2012, we’ve helped thousands of B2B organizations drive full-funnel results through our innovative demand generation solutions and best-in-class data validation platform. It’s what helps us build uncompromising trust and impeccable reputation with our clients, every time.

Job Description

**This is a fully remote position**

INFUSEmedia’s network of 30+ industry-specific content hubs is going through a major transformation.

Are you ready for the challenge?

Publisher, Demand and Acquisitions is a new strategic role in our Marketing team. The successful candidate will be responsible for editorial strategy and the discovery and development of new supply-side opportunities and B2B partnerships with a goal of better serving our clients and developing new revenue streams. 

You will manage your own pipeline, targets, and priorities, focused first on the technology and security verticals, but not limited in your ability to help scale partnerships dependent on audience reach. 

We are experiencing explosive growth, and are looking to expand our team with individuals who work hard and love what they do. We are seeking a fun, creative, and ambitious team player who fits our culture and performance standards.  

INFUSEmedia is a truly global team, with members currently located in eight time zones. If you can work in any time zone from GMT to PST, and have what it takes to win, we’d love to chat.

Responsibilities:

  • Secure and maintain a pipeline of key targets, and work towards acquisition and revenue goals for each sales department

  • Achieve reach, revenue, and other key metric targets in line with set budgets and KPIs

  • Partner closely with our global sales, leader as well as key internal and external stakeholders, to develop pipeline strategies

  • Formulate and present our value proposition for supply partners and product benefits for greater adoption

 

  • Represent INFUSEmedia in client and prospect meetings and at externally-facing events with the goal of developing leads for acquisition

Qualifications

We will expect you to be:

  • Marketing strategist – You should understand sales funnels, content placement, editorial calendars, eBooks, whitepapers, webinars, programmatic ad buys, above and below the fold (if any of these words are not a regular part of your day, then this might not be the right opportunity for you)

  • Funnel optimizer – We will expect you to constantly tweak your product line to deliver the perfect lead conversion top to bottom of funnel

  • Data-driven decision maker – We don't believe in feelings and emotions; we look at data to make decisions that impact our business

  • Copywriter at heart – You should have experience writing on the most complex B2B topics  

If we could boil it down to three things, we are looking for:

  1. Entrepreneurial thought leader with a strong sense of ownership for your projects

  2. Self-starter who understands this role requires strong execution and hands-on experience

  3. Revenue builder who can contributes $XX million annually

Some of the things we can promise you will have in this role:

  • The opportunity to truly own a brand new revenue stream and have a voice in its development and positioning

  • The chance to work alongside a group of great people who are experts in marketing and demand generation

  • A company that is ambitious and has an absolutely massive market opportunity in front of it

  • A manager who is committed to taking a personal interest in you and your career

  • A broader team of colleagues across the organization who are great at their jobs, hard-working, and passionate about what they do

  • A culture of excellence

Requirements:

  • 5+ years of experience in Publisher, Supply, or Affiliate Marketing

  • Proven background in B2B marketing: Digital publishing, demand and lead generation, funnels, copywriting, digital marketing

  • Media experience, working at an existing newsroom or a major publishing company is a plus

  • Solid experience in client relationships, reinforced by building trust, advising, and upselling

  • Ability to identify KPIs and analyze performance for your own portfolio of new business

  • Experience working in high-growth, performance-focused environments

  • Excellent writing and communication skills

  • Hands-on approach with a can-do attitude; problem-solving; resourceful; decisive; adaptable

Additional Information

All your information will be kept confidential according to EEO guidelines.