Digital Marketing Specialist (focus on PPC)
- Remote, Bucharest, Romania
Since 2012, we’ve helped thousands of B2B organizations drive full-funnel results through our innovative demand generation solutions and best-in-class data validation platform. It’s what helps us build uncompromising trust and impeccable reputation with our clients, every time.
**This is a six-months contract position with possibility of permanent employment**
We’re looking for an experienced (5+ years), hands-on, and data-driven PPC Specialist to manage digital media planning, buying, management and reporting of cross-channel advertising campaigns that include, but are not limited to LinkedIn, Facebook, Instagram, Google/YouTube Ads, and others.
B2B experience a must.
In this position, you will play a role in the strategy and asset creation, as well as lead the planning, implementation, and optimization of paid campaigns. You will continually implement variable tests, track metrics, and recommend actions that will ensure we are achieving our monthly KPI objectives per campaign.
We are experiencing explosive growth, and are looking to expand our marketing team with individuals who work hard and love what they do. Though your skills, appropriate certifications, and experience are key, we’re also seeking a fun, creative, and ambitious team player who fits our culture and performance standards.
INFUSEmedia is a truly global team, with members currently located in eight time zones. If you can work in any time zone from GMT to PST, and have what it takes to win, we’d love to chat.
We are looking for someone who has:
Extensive experience in cross-platform paid campaigns (Facebook Business Manager, LinkedIn Campaign Manager, Google Ads, etc.)
Mastered the process of setting up, tracking, and iterating multiple cross-channel campaigns
Hands-on experience with cross-channel campaigns, including thorough analysis of profitability, landing page quality, downstream conversion quality
A detail-oriented and analytical mindset
Proven track record of campaign performance
Solid experience with PPC, SEM in general, as well as retargeting and geotargeting
The ability to think strategically to develop campaign ideas based on program goals and to iterate to continually improve performance
A deep understanding of metrics and ability to establish performance benchmarks in order to continually improve results across channels
Mastered attribution of cross-channel campaigns
Demonstrated experience in the following areas:
Strong B2B background, either direct or agency working for B2B brands
Deep expertise across search, programmatic, and social, with strong ability to drive leads and revenue
Demonstrated ability to effectively develop and execute detailed, efficient, effective, and innovative digital marketing campaigns
Ability to distill data and metrics into actionable insights that support clear recommendations
Understands and can articulate what constitutes a good landing page, and provide examples the client can use to design their own
Immaculate attention to detail
Must possess strong interpersonal, presentation, and communication skills, as well as exceptional writing skills
Demonstrated ability to seamlessly juggle many projects, always meeting deadlines, and exceeding expectations
Must be proficient (with appropriate certifications) with Google Tag Manager, Google Data Studio, Google AdWords, LinkedIn Campaign Manager, Facebook Business Manager, Hubspot, and other technical skills a plus
All your information will be kept confidential according to EEO guidelines.