B2B Marketing Manager
- 300 Washington St, Newton, MA 02458, USA
Since 2012, we’ve helped thousands of B2B organizations drive full-funnel results through our innovative demand generation solutions and best-in-class data validation platform. It’s what helps us build uncompromising trust and impeccable reputation with our clients, every time.
We consider every individual who joins our team a critical part of defining who we are - which is why we are looking for an experienced marketer with a strong understanding of B2B selling.
If you’re a tech-savvy trendsetter who has innovative ideas to improve our marketing engagement and our brand presence, and who enjoys building and implementing long-term growth strategies, we would like to meet you.
For this position, you are first and foremost a strategist helping us achieve our business goals and accelerate growth momentum by developing winning online and offline marketing strategies that drive engagement with our brand. Ultimately, you will connect INFUSEmedia with our prospects and clients.
How you will make a difference:
You will build brand awareness that supports our growth strategy;
You will partner with our sales and client success organizations to develop creative B2B marketing solutions to drive incoming leads and develop tracking tools to measure success and ROI;
You will collaborate with the marketing team to create stellar content while staying up-to-date on the latest martech stack;
You will develop key measurements to drive accountability that evaluates the performance of every marketing channel (media, digital, trade shows, direct mail, etc.) and recommend improvements to marketing spend;
You will ensure on-target digital marketing strategy, content, and image.
We are committed to being great, and we are looking for someone who:
Has experience identifying target audiences and devising digital campaigns that engage, inform, and motivate;
Is both creative and analytical, making decisions and building solutions with a data-driven approach;
Is a rock-star marketer with deep experience in B2B campaigns and selling strategies;
“Been there, done that” helping companies tell their story in creative ways;
Isn’t afraid to take risks;
Is highly creative, analytical, with impeccable attention to detail;
Can work in a fast-paced environment where feedback is valued;
Has a “can-do” attitude and track record of delivering exceptional work again and again;
Is curious, spunky, dynamic, makes an impact, and builds trust and rapport.
To be successful, you need to have:
Excellent writing and editing skills: You will devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.
Impeccable communication skills: You will need to explain to others who may not be familiar with the medium how marketing technologies work, as well as recommend best practices for their implementation and use. You may also need to convince your peers and managers why certain strategies or investments may be more effective than others. In short, you will need to utilize influential conversational and written strategies to advance our marketing agenda.
Tech skills: You will need solid understanding of the martech stack (e.g., Google Analytics, AdWords, DSPs, Marketing Automation, CRM). While we do not expect you to be an expert in everything, you need to learn new platforms quickly.
Project management skills: You will need to be good at handling time-sensitive projects and working to deadlines -- sometimes several simultaneously. Excellent organizational and planning skills are a must.
B2B marketing chops: Education and prior experience are important to us -- we are building a team of curious learners -- therefore, you should have at least 5 years of experience in Marketing, Communications, or relevant field, and demonstrate adequate education credentials to support your awesome resume.