iHub is Africa’s leading technology innovation ecosystem builder on a mission to accelerate the application of science, technology and social capital for economic prosperity across Africa.

About the Creative Economy Practice 

The Creative Economy Practice aims to enhance Job and Wealth Creation, and opportunities for Creative Expression for Africans (particularly women and young people), through innovation and the application of technology in the African Creative Economy.

The practice focuses on four main areas:

1. Research: Landscape, stakeholder, trends analyses and mappings to support evidence-based decision-making and advocacy for the Creative Economy in Africa.
2. Community and Ecosystem Development: Connecting creative and technology ecosystems and pan-African networks through the provision of workspace, face-to-face and online meetups and events.
3. Investment Readiness: Training, bootcamps, incubators, accelerators, tailored advisory and other support to boost the capability and attract investment.
4. Investments: Through our Syndicate Fund (equity, $50k - $250k) and management of partner funds – grants, debt, equity, hybrid and through investor education and advocacy.

The practice is an affiliate company of Co-creation Hub, https://cchub.africa, launched in 2010 to accelerate the application of social capital and technology for economic prosperity in Africa.  Co-creation Hub, in addition to the Creative Economy Practice, includes CcHUB in Lagos, Nigeria & Windhoek, Namibia, Design Lab in Kigali, Rwanda - https://cchubnigeria.com/designlab/ and iHUB https://ihub.co.ke/ in Nairobi, Kenya.

Strategic Communications:

• Design and implement a strategic roadmap for driving visibility for CEP’s activities both online and offline 
• Develop coherent and cohesive communications components that drive visibility for the business
• Create impactful and engaging content and point of reference materials for all programmes and events
•  Drive the growth and improve the engagement of audiences on all of our communications platforms.

Content Creation:

• Generate engaging and impactful content for various channels, including
• press releases, articles, blog posts, and social media updates.
• Coordinate with creative teams to produce visually appealing and
• compelling multimedia content.

Media Relations:

• Cultivate and maintain relationships with local and international media outlets.
• Draft and distribute press releases, media kits, and other materials to
• enhance the organization's visibility.

Digital Marketing:

• Manage and curate content for the organization's website and social media
• platforms.
• Utilise SEO strategies to optimize online visibility and engagement.
• Monitor analytics and provide regular reports on the effectiveness of digital campaigns.

Event Coordination:

• Assist in planning and executing events, conferences, and workshops to
• promote the CEP and its initiatives.
• Coordinate media coverage and ensure effective communication during
• events.

Brand Management:

• Uphold and enhance the practice's brand identity across all
• communication channels.
• Ensure consistency in messaging and visual representation.

Community Engagement:

• Act as a liaison between the practice and its community, fostering positive relationships.
• Respond to inquiries, comments, and feedback from the community through various channels.

Monitoring and Evaluation:

• Implement monitoring tools to assess the impact of communication strategies.
• Gather feedback and insights to continuously improve communication efforts.

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Proven experience in communications, preferably within the creative or cultural sector.
• Exceptional writing, editing, and verbal communication skills.
• Familiarity with digital marketing tools and platforms.
• Strong organisational and project management abilities.
• Knowledge of the African creative economy and cultural landscape is a plus.