Digital Campaign Manager

  • CAIRO, Egypt
  • Full-time

Job Description

Develop, lead and execute an integrated end-to-end campaign strategy that supports Business Unit objectives via a buyer’s journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads.
People in this role develop, lead and execute an integrated end-to-end campaign strategy that supports the Category business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads. Responsibilities include leading functional experts responsible for digital & social media strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.
Design Marketing Campaigns: Demonstrate deep understanding of the client journey methodology of campaign development. Leverage Portfolio Marketing outputs such as role and cohort identification, portfolio prioritization, offer development, proficiency statement, and buying agendas to develop campaigns that drive leads and revenue. Ability to map content and experiences to the journey and then execute each phase. Use digital skills and capabilities to develop and deploy an inbound strategy with focus on search and paid media and ability to integrate digital and physical touchpoints to connect with buyers and drive to a featured set of offers.

Qualifications

Digital Marketing
Industry Knowledge
B2B Experience
Digital Media Experience