Smart Media, Smart Events

Hypenica enables markets to share knowledge, connect people and identify opportunities. We do this by means of smart media and smart events – offering a variety of synergistic and innovative database, research, exhibition, conference, publishing and online media products.

Hypenica’s event products are important marketing platforms for any company wanting to build their profile and reach their target markets – whether nationally, regionally or globally.

We are active in the following sectors:

• Concrete, cement and construction
• Transport and logistics (infrastructure)
• General business

Only applicants with CONFERENCE / EXHIBITION industry experience will be considered.

The Junior Marketing Manager role covers the execution of comprehensive marketing strategies to drive website traffic, generate quality leads, and ultimately attendees to relevant conferences and exhibitions, using a full range of direct and online marketing channels. The junior marketing manager supports the marketing managers in all aspects of the marketing plan execution.

 The ideal candidate will be innovative, organised, up to date on the latest online platforms, be social media savvy, have strong communication skills, be detail orientated and ambitious.

 The Junior Marketing Manager reports directly to the Marketing Director and works closely with all departments including production, customer service, operations, database and sales teams.

 Key responsibilities areas:

• Working closely with Marketing Managers to implement an integrated marketing strategy for the entire exhibition/conference including exhibitor, conference and visitor campaigns
• Contribute information and ideas to the strategy process
• Analysis of existing database for use of DM
• Initiates, directs and quality checks database build to ensure effective marketing channels for all target audiences. Sourcing of relevant lists for research.       
• Manages and reports on delivery against plan and objectives
• Setting up and fulfilment of media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Ensuring event websites are fully up to date with latest information
• Management of PR agency in co-ordination with the show manager
• Coordination of design and production of marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc.
• Setting up of e-mail campaigns  and execution
• Content sourcing – in line with event topics and drivers
• Proofing of marketing materials in conjunction with show manager
• Updating and adhering to agreed marketing budget  
• Monitors and reports on project activities
• Participates in review of marketing activities using measurement data
• Providing KPI reports for weekly meetings     

DUE TO THE HIGH VOLUME OF APPLICATIONS, SHOULD YOU NOT HEAR BACK FROM US WITHIN 14 DAYS PLEASE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL!

Required experience and qualifications:

• Only applicants with CONFERENCE / EXHIBITION industry experience will be considered.
• Marketing Degree / Diploma
• 2 years  work experience in a marketing related position

Salary: NEG (comprising basic, commission and bonus) – we value talent

In addition to a great working environment we offer some great value add benefits for team members including

Reward and recognition: Monthly Rock-star awards for achievement beyond the call of duty and for living our values

Living work / Life balance

• Duvet Days – in our industry you often tip the scales of your work/life balance, we offer a Duvet Day to help you recalibrate
• Birthday leave – celebrate your birthday and take the day off!
• Friday team socials