Brand/Product Marketing Lead (100% remote)

  • Barcelona, Spain
  • Employees can work remotely
  • Full-time

Company Description

At Human Edge we embrace the agile mindset and strive to continuously improve the way we do things. We are passionate about what we do and work in an environment where we value innovation, creativity, and open communication. The pursuit of bringing human potential to life is at the CORE of everything we do to create value for our customers.

*This is a remote home-based role. We are only considering candidates within +-2 hours from CET.* 

Job Description

Our Brand/Product Marketing Lead will be responsible for developing the strategy, positioning, messaging, and branding of our products and services with the ultimate goal of attracting new leads and strengthening Human Edge´s brand awareness.

  • Define launch strategy for all our products
  • Drive lead generation with digital enabling tools
  • Advance our web presence with SEO and campaigns to drive online sales
  • Design and implement account-based marketing
  • Business analytics and competitive intelligence

Qualifications

  • 7-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services.
  • English C2 or equivalent 
  • Flexible location / Remote job. Any location within +-2 hours CET
  • University degree (Bachelor), ideally in Marketing.
  • CRM experience to enable digital marketing and sales.
  • Analytic skills: effective at articulating data and insights for sales conversion.
  • Business insights: a deep understanding of business models and marketplace trends.
  • Digital marketing skills, product launch, and campaign management.
  • Ability to address business problems with solutions that create new insights and drive better people decisions for our clients.
  • Communicates effectively: effective in both oral and written communication with the ability to tell compelling stories.
  • Creative and curious: challenges paradigms and can design and launch campaigns beyond the traditional Facebook, Google, and LinkedIn.
  • WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!
  • Traits: Assertiveness, Persistence, Intellectance, Growth Mindset, and a drive for Excellence!

Additional Information

Come & join our team!

At Human Edge we are looking for talents with:

  • Commitment - Acts as an owner of human edge and is committed to going above and beyond to deliver to customer expectations and drive business growth
  • Accountability - Holds self-accountable, following through on commitments, and taking ownership of successes and failures.
  • Excellence - Takes pride in work, striving for excellence, and working to establish an outstanding level of professional delivery.
  • Results - Delivers against commitments by driving tasks to completion.
  • Team – Works closely with others towards a common vision or goal, actively shares responsibility and rewards, and contributes to the team's success.