Paid Media Executive

  • Full-time

Company Description

Homzmart is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.

Job Description

 Build, manage, and optimize innovative paid media campaigns across various platforms,
including but not limited to PPC, paid social, display, and content promotion.
 Collaborate with the wider marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with overall business goals.
 Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and SOV.
 Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance.
 Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.
 Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices to continuously improve our paid media strategies.
 Work closely with creative and content teams to develop compelling copies and creatives that resonate with the target audience and drive engagement.
 Collaborate with cross-functional teams to ensure seamless integration and alignment of paid media campaigns with other marketing initiatives.
 Analyze and present campaign performance reports to key stakeholders, providing insights and recommendations for future improvements.

Qualifications

 Bachelors degree in Marketing, Advertising, Business, or a related field
 With 2 years of relevant work experience in a similar setting (Tech, E-Commerce, etc.)
 Proven experience in developing and executing successful paid media campaigns across various digital platforms.
 Strong analytical skills and proficiency in data analysis tools and platforms.
 In-depth knowledge of digital marketing trends, tools, and best practices.
 Excellent communication and collaboration skills to work effectively with cross-functional teams.
 Results-oriented with a strong drive for achieving and exceeding performance targets.
 Creative mindset with the ability to craft compelling ad copy and creatives.
 Familiarity with digital marketing analytics tools, such as Google Analytics and mobile
measurement partners like Adjust and AppsFlyer.
 Strong organizational skills and the ability to handle multiple projects and deadlines
simultaneously.

Additional Information

location: Katameya Cairo - Egypt