Media Buying Lead
- Full-time
Company Description
Homzmart is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.
Job Description
Design digital media campaigns aligned with business goals
Plan and oversee execution of campaign schedules and budgets
Conduct ad campaigns throughout different portals Google AdWords, Facebook, Twitter, LinkedIn and YouTube
Perform daily account management for all PPC accounts
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide creative copy suggestions and graphical ad
Drive campaigns from planning to execution and beyond to meet key performance metrics
Constantly optimize marketing activities to improve return on investment
Allocate budgets and analyze and recommend modifications to ad spends
Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
Communication to team and management on project development, timelines, and results;
Work closely with internal teams to deliver any internal requests
Reporting of all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Qualifications
BSc/BA in Marketing, Advertising or related field
Proven experience as Media Buyer or similar role; experience in digital media is for minimum 6 years of experience
Familiarity with media-buying, planning and research
Interest in following advertising and media trends
Working knowledge of media analytics software
Excellent communication and negotiation skills
Organizational and multitasking abilities
Attention to detail
Critical thinking skills