Know your Reels from your TikToks and your hooks from your CTAs? Let's talk.

Full time role working in any of our offices, including the group office at Blackpool.

We're looking for a storyteller, a content creator, a one person film crew who can turn a Tuesday afternoon visit into something people actually stop scrolling for. If you've got a good eye, a way with words, and you don't mind jumping in the car to chase the next great story, keep reading.

About us

Home Instead is a locally owned, award winning home care provider helping adults live independently and well in their own homes. Across our South Lakes, North Lakes, Lytham and Preston offices, we hold CQC Outstanding and CQC Regulated ratings and we're recognised as a top employer nationally. We're proud of what we do. We just need someone brilliant to help us show it.

About the role

This is a group role covering our whole branch network, four offices, four communities, one brand, and it's all yours to shape. You’ll be travelling to our other sites to gather content and support local teams. Expect real stories, real people, and full creative freedom to bring fresh ideas to how we show up on social media, in newsletters, and beyond.

No two weeks will look the same. One day you're filming a client's 100th birthday, the next you're writing a newsletter that actually gets replies, the next you're on the road to another office chasing down a story worth telling.

You'll need previous experience in a social media role, a genuine passion for storytelling, and the confidence to build relationships across multiple locations.

What you'll be doing

• Planning and delivering weekly social content across Facebook, Instagram, TikTok and LinkedIn, with a strong focus on video
• Writing and sending weekly newsletters for clients, Care Professionals and referral partners
• Gathering stories, achievements and outcomes from our care and operational teams
• Promoting community events, campaigns and local talks
• Visiting each office weekly to gather content and support local marketing activity
• Acting as a brand guardian, checking content for accuracy, tone and consistency before publication
• Supporting recruitment marketing to help grow our Care Professional team
• Tracking basic performance metrics and suggesting improvements
• Creating promotional literature, such as leaflets, brochures based on the needs of each office.

What we're looking for

• Previous experience in a social media or content role
• Strong writing skills and confidence creating and editing video content
• Organised, proactive, and happy to travel regularly between offices
• Willingness to learn the standards expected in a regulated care environment

What we offer

• A competitive 28k per annum
• A varied, creative role with real ownership over how our brand is seen
• The chance to work closely with our Group Brand & Media Coordinator and teams across four offices
• A supportive, values led organisation with a strong local reputation
• Mileage for travel to our other offices

How to apply

Apply directly through Indeed, or call 01539 267220 and speak to Rachel Sanders. We're reviewing applications on a rolling basis, so don't wait to get yours in.

UK right to work required. Full UK driving licence and reliable transport essential.