We’re here to help the local community, providing care and support to allow individuals to lead fulfilled lives in safe & familiar surroundings where they feel most comfortable.

With round the clock support from the local Home Instead office, our dedicated team of Care Professionals provide a range of in-home care services across the area. 

To plan, implement and manage campaigns across various platforms. Your goal will be to ensure our online marketing efforts have the highest possible ROI. The role requires a deep understanding of digital advertising, a keen analytical mindset and a passion for driving business growth.

• Strategising and contributing to long-term marketing plans.
• Liaising with sales, advertising, communication, PR or media teams on cross-departmental projects and campaigns.
• Writing, editing and publishing marketing adverts, articles and other written content such as newsletters and website content.
• Producing marketing videos for social media.
• Monitoring key performance indicators to track the success of a marketing campaign.
• Stay updated on industry trends and competitor strategies to inform keyword selection.
• Writing and proofreading creative copy.
• Provide regular performance reports and actionable insights to stakeholders.
• Reporting results of marketing campaigns to management teams.
• Carry out any other duties deemed necessary for the successful operation of the business.
• Ensure all campaigns comply with platform policies and industry regulations.
• Coordinate with Home Instead wider network to ensure local campaigns are effectively managed and optimised.

• Certification in Google Ads and/or other platforms is preferred.
• Degree in marketing, communications, or related field
• 5+ years of experience in digital marketing or related field
• Strong attention to detail, good organising and planning skills.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools

• Proven experience in a digital marketing setting.
• Able to continuously experiment with strategies at fast pace to test hypotheses and find advantages in a highly competitive market.
• A strong understanding and technical ability with Google Analytics 4 and content management systems, including WordPress.
• Excellent knowledge of social media platforms, such as Facebook and Instagram