Manager, Integrated Marketing
- Full-time
Company Description
Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, with a portfolio of the largest and most-loved Gen Z media brands and creator communities: Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, Zfluence, HC Athletic Club, and Generation Hired. Through our community of 100,000+ members, footprint across 2,300+ colleges, and social reach of well over 1 billion, we're unlocking opportunities for the next generation while serving as the one-stop-shop Gen Z marketing partner for the world's leading brands, who come to us to ensure their Gen Z relevancy and devise and power award-winning end-to-end Gen Z marketing strategies and campaigns.
About our team: Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and change makers. We are a small (~100 employees) but mighty team of individuals, committed to building a dynamic, inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!
Job Description
Job Overview:
Works independently (as primary point of contact or as secondary support) to produce and execute integrated marketing programs on behalf of HCM clients
Interface with internal teams, including (but not limited to) Sr. Leadership, Business Development/Sales Directors, Planning, Pre-Sale Marketing, Branded Editorial, Design, Campus & Influencer, Community, Social, Editorial, Legal, as well as external vendors, client agencies, advertisers, and media partners to ensure program elements are executed per requirements, scope of project, timelines, and budget
Responsibilities:
Foster, educate, and promote best-in-class service expertise for HCM clients post-sale
Manage key programs (with an emphasis on experiential) end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service.
Responsible for creating and maintaining all program documentation during post-sale (including client status agendas, sold scope-of-work, and additional campaign trackers)
Own on-site execution of experiential programs, serving as the primary client point of contact; manage run of show, coordinate teams, and troubleshoot in real time to ensure seamless delivery
Collaborate with schools/universities, third-party production partners, and venue spaces to research, negotiate, and secure location logistics in accordance to sold experiential scope of work
Source and manage third-party vendors, including fabrication, AV, staffing, production, and content capture partners
Work closely with internal creative teams to execute custom deliverables, including custom signage, branded articles, social media posts, influencer content creation, and sampling opportunities.
Use project management software (Asana) to manage sold campaigns & deliverables - ensuring all assets stay on schedule
Demonstrate resourcefulness in problem-solving. Leverage existing relationships, build new ones quickly, and find creative solutions to deliver results within tight timelines or budget constraints.
Lead and moderate end of campaign debrief process, driving discussion, sharing learnings and best practices across internal teams
Responsible for the management of the entire post-sale production budgets and ensuring all program expenses are tracked and fit within program margin.
Qualifications
BA or equivalent
3-5 years experience in event production, experiential marketing, or sponsorship activation
Strong track record in client service and managing sponsor activations at live events, conferences, festivals, or sporting events
Experience within various marketing verticals such as experiential, branded content (video, articles, social, influencer) and digital media execution experience essential
Proactive, resourceful problem solver with a “roll up your sleeves” attitude; able to think on their feet and quickly resolve event related challenges in fast paced environments
Strong attention to detail
Highly organized and the ability to multitask
Proficiency in Asana (or similar project management platforms) for workflow management, timeline tracking, and cross functional collaboration
Additional Information
Salary Range: $70-75k + Bonus Eligible
Benefits & Perks:
Eligibility for performance bonuses
Choice among six health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Flexible PTO and work remotely
Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
Summer Fridays
FSA and HSA offered
Life insurance
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system
TalkSpace and ClassPass Benefits
Location: Remote, within the United States
We welcome applications from all qualified candidates who are eligible to work in the United States. Please note, however, that we are unable to sponsor visas at this time. All information will be held in strict confidence and will adhere to Equal Employment Opportunity (EEO) guidelines.