Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 130 million social followers and 19 million monthly unique users, and count more than 50,000 influencers and student ambassadors at 1,500 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Her Campus Media is seeking an Associate, Integrated Marketing (Strategy) to join our Integrated Marketing Strategy team. In this role, you oversee the brainstorming process and produce custom marketing proposals and campaign thought starters for our client partners who are looking to engage with Gen Z. Your north star is guiding and supporting the Sales team to deliver exciting, memorable campaign ideas and strategies that will keep our clients coming back for more. You will work in lockstep with your counterparts on Sales Planning, Branded, Community, Design, Events, within Integrated Marketing and more to generate 360-degree marketing campaign proposals. This role has a heavy emphasis on collaboration with other teams and keeping a pulse on competitor and industry trends to ensure our proposals and marketing strategies reflect the ever-evolving interests of this digital-first generation. This role reports directly to the Director of Integrated Marketing (Strategy).

Responsibilities and Duties:

• Manage integrated marketing proposal process from brainstorm/conception to final product, generating innovative, insights-driven proposals for brands looking to connect with Gen Z and college audiences 

• Work with Business Development team and internal stakeholders to plan, prepare, write, design, and produce all proposal and presentation materials for potential clients 

• Liaise with internal stakeholders throughout the entirety of the proposal process to address feedback, answer questions and provide strategic recommendations 

• Maintain helpful resources for proposal purposes such as imagery and screenshots, previous campaign examples, production quotes and more

• Produce additional pitch and proposal templates and resources based on internal needs

• Communicate and collaborate with Integrated Marketing Activation team to ensure smooth transition to post-sale execution based on proposal ideas 

• Attend industry and client events and stay on top of industry, audience, and general marketing trends as needed to fuel continuous insights and inspiration

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds. 

• 1+ year experience in marketing and/or other relevant experience in sales, advertising, PR, or communications

• Strong creativity and ability to think outside the box, with excellent verbal and written communication skills

• Thorough understanding of how marketing tactics ladder back to client objectives and goals

• Exceptional organization and time-management skills and ability to work independently

• Proactive and collaborative work style well suited for a nimble, highly matrixed organization

• Quick learner, self-starter, team-oriented and able to work with different personalities and professional styles

• Preferred experience using Google Workspace, Asana, and Slack

Interview Process & Expectations

To apply, click the “I’m interested” button to upload your resume and submit a cover letter. If you have any examples of marketing materials you’ve created before, we’d love to see them!

Our timeline is to make a hire by May 1, 2022. You can expect 3 rounds of interviews, including an initial phone screen and subsequent interviews with members of the Integrated Marketing team. You will be asked to submit a short work sample to demonstrate your understanding and approach for this role.

Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All your information will be kept confidential according to EEO guidelines.

Benefits & Perks

• Eligibility for performance bonuses

• Choice among six health insurance plans

• Dental and vision insurance

• 401k retirement savings plan with company matching

• Unlimited PTO and flexibility to work remotely

• Extremely generous company holiday policy, with 16+ paid holidays annually including 2 floating holidays

• Highly parent-friendly culture, including 12 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid

• Summer Fridays

• FSA and HSA offered

• Life insurance

• Optional short-term and long-term disability insurance

• Free One Medical membership offering same-day primary care over video or in person

• Free Health Advocate services to help navigate the healthcare system

• Dog-friendly office (if in Boston)