Business Development Associate
- Full-time
Company Description
Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 130 million social followers and 19 million monthly unique users, and count more than 50,000 influencers and student ambassadors at 1,500 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.
Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!
Job Description
THIS REMOTE POSITION CAN BE HELD IN THE FOLLOWING LOCATIONS: Los Angeles, San Francisco, New York, Chicago, Boston
The Business Development Associate will qualify new leads from national brands, retailers, agencies and media companies that are interested in partnerships with Her Campus Media for marketing programs. This position will also support the Sales & Business Development Team from the pre-sale to post-sale process making this an ideal position for driven, creative, and passionate candidates to learn and grow into a meaningful career in media sales.
Brand name clients, a creative and nimble start-up culture, and sky's-the-limit opportunities for growth make this an ideal opportunity for a talented and capable self-starter interested in joining a fast-growing and profitable start-up at the ground level.
Assist the business development team in hitting monthly, quarterly, and annual sales goals
Increase quality and quantity of inbound sales leads, number of new advertisers, and ultimately sales revenue through the development of sales pipeline at the agency and brand levels
Work directly with New Business Team Manager to strategically identify new advertisers and pitch opportunities
Gain a deep understanding of Her Campus Media’s marketing services and solutions and effectively pitch and communicate partnership opportunities to potential clients over email, cold calls, and industry events
Conduct sales and marketing research and provide teams with regular reports on industry news, changes, and trends within the industry
Increase awareness of Her Campus Media within the marketing and advertising industry via conducting PR outreach, networking, and attending industry events
Assist business development team in day-to-day operations including campaign brainstorms, meeting preparations, CRM maintenance, industry reports, and proposal assistance
Assist Integrated Marketing, PR, and Campus Development teams in the development of brand event enhancements and sampling opportunities for Her Campus Media programming
Qualifications
Bachelor's degree
Combined 0-2 years of experience at an agency and/or in digital sales (internships count!)
Excellent written and verbal communication skills, including superb email and phone skills
Team player comfortable working in partnership with a large team of sellers
Comfortable with and excited to network with prospects in-person at events
Proven ability to build a pipeline of new business and able to articulate a process for doing so
Creative thinker
Self-starter with go-getter attitude, competitive nature, and excellent work ethic who doesn’t mind getting his/her hands dirty and is excited about working in a start-up environment
CRM management and DocSend and/or Media Radar proficiency helpful but not required
Desire to grow into a career in media and marketing sales & business development
Additional Information
Interview Process & Expectations
To apply, click the “I’m interested” button to upload your resume and submit a cover letter.
Our timeline is to make a hire by June 2022 You can expect 4-5 rounds of interviews, including an initial phone screen and subsequent interviews with:
Vice President of Sales
Co-Founder & President
Vice President of Brand Partnerships
Senior Group Director of Sales & Business Development
Director(s) and/or Senior Manager(s) of Sales & Business Development
Additionally, as part of the final round, the candidate will be invited to a live virtual mock pitch where they will present their communication skills to the Client Services Leadership Team (VP and Directors across Sales, Sales Planning, and Integrated Marketing).
Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All your information will be kept confidential according to EEO guidelines.