Digital Associate, Paid Social
- Full-time
Company Description
Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 130 million social followers and 19 million monthly unique users, and count more than 50,000 influencers and student ambassadors at 1,500 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.
Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!
Job Description
Her Campus Media is seeking a Digital Associate, Paid Social, to assist with the execution and management of digital advertising campaigns for our brand and agency partners. In this role, you will manage a variety of digital ad sales marketing campaigns, with a particular specialty in paid social placements. You will be the day-to-day lead responsible for media buying across self-serve paid social tools including Facebook Ads Manager, Snapchat Ads, TikTok Ads Manager and Pinterest. You will collaborate closely with other team members across integrated marketing, sales, planning, and creative to ensure successful delivery and continual optimization of all digital campaigns. As the subject matter expert in paid social, you will also help drive innovation, growth, and strategy for our digital offerings. This role reports into the Director of Digital, with opportunities to further grow.
Responsibilities and Duties:
Execute the implementation of assigned ad campaigns from start to finish and ensure successful, timely execution according to insertion orders, media plans, and client KPIs
Track and optimize campaign performance over time and provide performance and trend data to help shape future campaign strategy
Manage and monitor campaign reporting on a daily basis
Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients’ campaign objectives are fulfilled
Work closely with the Digital Associate, Ad Ops lead and assist with trafficking and optimization of display ads as necessary
Stay on the pulse with existing and new social advertising platforms
Contribute to ad hoc projects related to digital media and advertising technologies
Qualifications
1-2 years experience in a paid social role, either at an agency or at a publisher, strongly preferred. This is not an organic social media manager role.
Hands on experience in a paid advertising capacity with key social media platforms including Facebook, Instagram, Snapchat, TikTok and Pinterest required
Experience with Google Ad Manager a strong plus, but not required
Experience with third party tracking tags/pixels and reporting platforms preferred
Strong data analysis skills
Well suited to work in a nimble, highly matrixed environment
Strong written and verbal communication skills
Remote applicants welcome to apply
Additional Information
Benefits & Perks
Eligibility for performance bonuses
Choice among six health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Unlimited PTO and flexibility to work remotely
Extremely generous company holiday policy, with 16+ paid holidays annually including 2 floating holidays
Highly parent-friendly culture, including 12 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
Summer Fridays
FSA and HSA offered
Life insurance
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system
Dog-friendly office (if in Boston)
Interview Process & Expectations
To apply, click the “I’m interested” button to upload your resume and submit a cover letter.
Our timeline is to make a hire by April 1, 2022. You can expect 3 rounds of interviews, including an initial phone screen and subsequent interviews with members of the Integrated Marketing team. You will be asked to submit a short work sample to demonstrate your understanding of thoughtful paid social buying as it pertains to a specific client’s needs
Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.
Her Campus Media is proud to be an equal opportunity employer, which means we are committed to creating and expanding diverse thoughts and backgrounds throughout our organization. Her Campus Media does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.