Senior Associate, Integrated Marketing (Activation)
Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 130 million social followers and 19 million monthly unique users, and count more than 50,000 influencers and student ambassadors at 1,800 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.
Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!
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As Senior Associate of Integrated Marketing (Activation), you are responsible for managing the company’s mid-to-large scale integrated ad sales marketing campaigns throughout the entire post-sale phase. A combination of external-facing client services and internal project management, you will be your clients’ champion in bringing their programs to life, as well as a team conductor orchestrating the many moving parts between sales, planning, strategy, and your counterparts in our digital, branded edit, design, community, and events teams to ensure successful activations that fulfill our clients’ objectives while staying true to our brands. This role reports to a Senior Manager of Integrated Marketing (Activation) and may also grow into a management role.
Responsibilities and Duties:
Execute and manage mid-to-large scale integrated marketing campaigns from kickoff through recap and renewal stages
Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients’ campaign objectives are fulfilled
Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements
Directly manage junior team members as needed
Stay abreast of industry marketing trends and ways to enhance Her Campus Media’s offerings to remain innovative in the market
We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds.
2+ years experience in ad sales marketing at a media company and/or other relevant experience in marketing, advertising, PR, or communications
Strong interest in client services, with excellent verbal and written communication skills
Proven track record of managing a range of client activations (ideally including digital, influencer and experiential)
Exceptional organization and time-management skills
Proactive and collaborative work style well suited for a nimble, highly matrixed organization
Comfortable analyzing quantitative data to inform campaign optimization and recaps
Preferred experience using Google Workspace, Dropbox, Asana, and Slack
Benefits & Perks
Eligibility for performance bonuses
Choice among six health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Unlimited PTO and flexibility to work remotely
Extremely generous company holiday policy, with 16+ paid holidays annually including 2 floating holidays
Highly parent-friendly culture, including 12 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
FSA and HSA offered
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system
Dog-friendly office (if in Boston)
Interview Process & Expectations
To apply, click the “I’m interested” button to upload your resume and submit a cover letter. If you have any examples of ad sales marketing activations you have helped bring to life, we’d love to see them!
Our timeline is to make a hire by March 1, 2022. You can expect 3 rounds of interviews, including an initial phone screen and subsequent interviews with members of the Integrated Marketing team. You will be asked to submit a short work sample to demonstrate your understanding of the duties of the role.
Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All your information will be kept confidential according to EEO guidelines.