The Role: Business Development Manager

Company Background

Staycity currently operates in excess of 3,000 apartments across several major European cities including Birmingham, Dublin, Edinburgh, Liverpool, London, Manchester, Marseille, Paris, York and Lyon with many more exciting cities to follow.

The Staycity family is continuously growing allowing us to make our 2022 goal where we aim to make Staycity Europe’s largest, mid-market, pan-European city aparthotel brand with 15,000 keys operational a reality.

Staycity Group’s expansion is now rolling out under two brands – Staycity Aparthotels and our new premium brand Wilde Aparthotels by Staycity

Job Purpose

Reporting to the Head of Sales, the Business Development Manager (BDM) will have a new sales focus across multiple properties supporting the local sales manager on property. The BDM will be responsible for the ongoing execution of corporate sales activity and existing client development to grow direct revenue for Staycity.

Key elements of the role will include:

• New Business Development; Pipeline development and location strategy creation
• Sales/Launch Campaigns; pro-active activity focussed on specific business requirements
• Account Management of key location corporates (TBC)

The individual will need a level of analytical skills, the ability to learn new and work with IT systems on a daily basis. Experience with Salesforce is a benefit and the Microsoft Office suite essential.

Responsibilities

Sales /Launch Campaign Execution

• Research to uncover potential target areas, markets, industries
• Data gathering and campaign planning
• Calling activity to qualify and generate leads for properties
• Campaign analysis and ongoing data management via Salesforce CRM
• Management of new clients/opportunities delivered via campaigns

Property Sales Support

• Preparing rate agreements
• Assisting with proposals and presentations
• Coordination of events and activities
• Develop small portfolio of accounts allocated to drive growth

Reporting and Analysis

• Provide accurate reporting as required
• Activity/campaigns
• Portfolio performance
• Client reports
• Ad hoc requests
• Channel, market and competitor analysis

Internal Liaison and Communication

• Work closely with the Staycity Reservations Centre (SRC), marketing, operations and revenue management teams

Internal systems

• Ensure that internal databases are kept up-to-date with accurate and relevant information held on records
• Drive adoption of all mandated systems across the team
• Produce activity reports on a weekly basis or as required
• Be able to produce relevant management information from internal systems to support reporting and account management
• Competent use of software packages such as Word, PowerPoint and Excel to support sales presentations and reporting

Self-development

• Ensure excellent knowledge of Staycity, key locations
• Competent navigation and use of available software packages
• Attend training events where appropriate
• Develop a good knowledge and understanding of the business travel industry and the serviced apartment sector.

Experience

• Previous experience in a senior sales role within travel, relocation or hospitality sectors
• Previous experience in telesales and appointment setting
• Driving License essential

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