You’ll work collaboratively across the marketing function and with key internal customers; external stakeholders (i.e. Digital, External Affairs, Retail etc) to develop and implement content marketing and consumer communications strategies and deliver profile-raising campaigns. This role will drive
awareness, interest, and excitement for our clients mission and products through proactive
consumer lifestyle communications, content and events efforts.

Duties

Content and Communication Strategy: develops the consumer-oriented, lifestyle media and
content strategy to deliver omni-channel communications campaigns which address key
business, consumer segment and brand needs.

Content Creation and Deployment: owns and leads the deployment of consumer-facing content
and communications campaigns to maximizing reach and improve ROI.

Content Calendar: collaborate with the brand team to create a content and communications
calendar that is aligned to the annual brand B2C calendar

Secures Opportunities: Identifies, partners with/curates unique opportunities and events to
profile our clients products in an experiential way to generate exposure for the brand.

Media Engagement: cultivate, oversee and expand relationships with consumer-facing media to
achieve brand profiling and desired positioning.

Media Plan Deployment: prepare media plans and draft stories/narrative/press releases to
address communication priorities and achieve desired brand positioning. This includes planning,
buying and deployment of media amplification.

Digital communications: work and liaise closely with digital marketing teams to ensure correct
news and regular content updates. Utilize the website as a key communication tool to
support content marketing. Utilize SEO, amplification and programmatics, within regulatory
parameters, to improve website traffic generation leading to improved awareness and
understanding metrics and website lead generation.

Reporting: Record and analyze data to track progress against key metrics and prepare relevant
reports.

Budget Management: Manage the content marketing and communications budget to deliver
the business KPIs with effective ROI, and according to company principles.

Brand/Consumer/Digital/Content marketing, communications/PR, account management/program management and PR experience at an agency or in a corporate setting

In-depth experience managing brand and consumer facing communications campaigns (especially earned) for leading consumer goods clients

Skilled in writing campaign plans for short- and medium-range programs to engage journalists, bloggers and broadcast media in co-creation of stories with solid experience of creative storytelling, developing, pitching and securing stories

Familiar with harnessing traditional and social media outlets to promote consumer messages for products and brands

Ability to work cross-functionally and with external agencies to build strong working relationships and manage/deliver communications campaigns

Proficiency in English with superior written and oral communication skills

Master’s Degree or equivalent in brand marketing, communications or relevant study