Head, Marketing and Communication
- Full-time
Company Description
Our Client, a leader in the Healthcare sector is currently looking to fill the role of Head, Marketing and Communication. Our Client's success is based on it's great people, great values and a winning corporate culture that brings about a driven and committed workforce.
Job Description
- Report to the Chief Executive Officer
- Responsible for the strategy, development and implementation of Marketing Plans, Brand Management and Communication strategies across the organisation
- Responsible for digital Marketing plans: website, mobile and social media marketing
- Liaise with branches and carry out their Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis in order to develop specific promotional activities
- Carry out Advert Monitoring, Measurement (impact assessment), Optimisation and Reporting
- Develop and track metrics and success criteria for all Marketing Communications programs and activities
- Maintain complete and up-to-date Brand Manual for all internal and external branding protocols
- Function as the production hub for all Marketing Communication activities, managing quality and effectiveness from design through production
- Maintain Brand Integrity across product lines, advertising and all other internal and external communication platforms
- Exploit Business Intelligence and Competitor Analysis, utilizing market trends to maintain brand leadership position
- Manage Budgets and Financial related to brand marketing communications campaigns
Qualifications
- Bachelor’s degree in Marketing or a related field with 15 years minimum experience in a structured organisation, 10 years of which must be in a managerial capacity
Other Requirements:
- Experience in the retail industry, specifically retail pharmacy, is a critical advantage
- Strategic business/commercial operational knowledge and understanding
- Strong relationship management and influencing skills, both internally and with external partners/accounts
- Strong analytical and negotiation skills with a deep understanding of demand analysis
- Ability to lead and develop a team to success
- Excellent verbal and written communication skills
- Strong proficiency in the use of Microsoft Office skills like Word, Outlook, and Excel.
Additional Information
Remuneration:
Very Attractive