Marketing Communications Specialist

  • Crystal Dr, Arlington, VA 22202, USA
  • Full-time

Company Description

HR.Coach is launching a retained search for an Marketing & Communications Specialist for one of our key clients.  This position will play a pivotal role in elevating the company's branding consistency and corporate messaging. This is a hand-on individual contributor reporting to the VP of Sales and Marketing, and requires an individual who is capable or working across multiple department stakeholders while maintaining a holistic vision of the marketing projects and company priorities. 

Job Description

  • Content creation – planning, designing and creating original content such as eBooks, guides, infographics to support campaigns and SEO, writing blogposts, assisting with the creation of educational videos, writing and publishing regular press releases   
  • Digital campaigns – work with Digital Marketing Specialist as needed to plan, write copy, design display ads, research keywords, and launch digital campaigns (e.g. search, display, remarketing), often aligned with Sales campaigns
  • Client communications – drafting/editing/sending client messaging when needed by various departments (e.g. holiday hours, product announcements) and sales promotions. 
  • Campaign support/marketing automation – assisting with stakeholders or campaign planning, writing and building email templates and cadences in Salesloft for Sales team, assisting an inbound marketing program in Pardot  
  • Website content curation – assisting with the ongoing content upkeep, continually analyzing and revising content for SEO and CRO, developing new content   
  • Graphic design – logos, brochures, product sheets, tradeshow displays, eBooks, guides, infographics, event flyers
  • Social media management – daily social media updates across Twitter, Facebook, LinkedIn, using HubSpot for scheduling, Instagram posts showcasing company culture for recruiting purposes  
  • Events support – tradeshow/conference support for sales team (displays, documents, giveaways, emails, etc.)  
  • Product support – create new product collateral as launched, understand product and messaging  
  • Proposal support – formatting, requirements management, editing, production, graphics   
  • Internal support – branding guidance, PowerPoint presentation formatting/design, training guide design/formatting, internal event marketing support, quarterly employee newsletter creation, business card designs, Hoopla channel management  


 

Qualifications

·        BS/BA and 3-4 years marketing experience, especially valuable if at a technology company  

·        Excellent planning and project management skills  

·        Excellent written communication and copywriting skills   

·        Ability to explain complex technological concepts clearly  

·        Excellent computer and graphic design skills (MacOS, Adobe Creative Suite experience required)  

·        Outstanding time and project management skills, experience with Monday.com for project management a plus   

·        Knowledge of working with Salesforce.com  

·        Email marketing and/or marketing automation experience (especially Pardot), with understanding of inbound marketing philosophies  

·        Basic HTML understanding for troubleshooting on website and html emails  

·        Experience managing social media accounts for business   

·        Experience with WordPress or other content management systems  

·        Experience with video editing preferred  

·        Ability to learn and understand new products and technology  

Additional Information

Applicants who do not adequately complete the screening questions, will not be considered for this role. 

All your information will be kept confidential according to EEO guidelines.