At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally.

Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences.

Together, we shape how millions of customers discover, experience and engage with H&M every day.

WHAT YOU’LL DO 

As an AI Creative, you are responsible for creating high-quality product imagery using generative AI tools and image enhancement technologies. Working from production needs, visual guidelines and creative briefs, you combine creativity, visual expertise, and aesthetic judgement with emerging AI technology to produce imagery at scale, from generating new visual content to enhancing existing product imagery. 

You will work closely with creative and production teams to ensure that all output aligns with our brand direction, visual standards, and responsible AI principles. 

You will: 

• Create and enhance product imagery and creative still life using AI generation and enhancement tools, aligned with brand direction, visual guidelines, and creative briefs. 
• Work consistently within established creative and production workflows while maintaining a high level of visual quality and accuracy, following brand standards and AI policies. 
• Ensure production targets are met by working efficiently towards set timelines and deadlines. 
• Support the testing, evaluation, and implementation of new AI tools and develop scalable AI-enabled workflows for product imagery and still life production. 
• Collaborate with creative and production colleagues to deliver consistent, high-quality output. 

WHO YOU’LL WORK WITH 

You’ll be part of H&M Creative Studios, collaborating closely with different creatives, Photographers, Stylists and production colleagues. Together, you’ll create clear, inspiring, and high-quality product imagery that helps our customers experience and understand our products. 

WHO YOU ARE 

We are looking for people with… 

• Hands-on experience using generative AI tools for creative image production, such as Figma Weavy, Magnific or similar node-based tools, demonstrated through a portfolio or relevant projects. 
• Ability to build and refine complex node-based workflows, with strong judgement in selecting the right tools and workflow structure for the task at hand. 
• An understanding of composition and visual storytelling, with the ability to work within established visual and brand guidelines and translate creative briefs into consistent, high-quality visual output. 
• Experience from a creative environment such as photography, design, content production, retouching, art direction, styling, or other relevant creative fields. 
• The ability to work efficiently within structured workflows, production targets, and deadlines. 
• The ability to quickly learn and adapt to new AI tools, technologies, and creative workflows. 

And people who are… 

• Passionate about technology and curious to explore the possibilities of AI within creative production. 
• Proactive, self-driven, and solution-oriented, comfortable working autonomously and adapting to changing needs and priorities. 
• Hands-on and comfortable experimenting with new tools and ways of working. 
• Visually driven, with strong attention to detail and the ability to maintain high quality while working at pace. 
• Collaborative and open-minded, with a willingness to continuously learn and develop. 

WHO WE ARE  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.  

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  

WHY YOU’LL LOVE WORKING HERE  

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

• 25% staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET)  

• H&M Incentive Program – HIP  

JOIN US  

Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.  

Take the next step in your career together with us. The journey starts here.  

This is a full-time permanent role based in Stockholm. Please send your CV and Portfolio in English as soon as possible.

*We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.