WHAT YOU’LL DO​
As a Commercial Manager, you will drive the overall omni‑market commercial direction, ensuring that plans are aligned, coordinated, and executed effectively across all commercial functions. You will lead both pre‑season planning and in‑season performance follow‑up, securing timely decisions, strong commercial actions, and seamless cross‑functional collaboration to optimize business results within your Sales Market. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.

You will:

• Lead, coach, and develop high‑performing teams, ensuring they have the skills, clarity, and support to deliver on commercial goals.
• Provide direction and enable strong cross‑functional collaboration so teams can problem‑solve, share insights, and drive customer‑centric improvements.
• Drive the omni‑Sales Market commercial agenda together with the Sales Market MD, aligning with Sales Market functions and your own team to secure execution in line with the QCP.
• Coordinate all pre‑season planning activities across channels.
• Lead the development of the local QCP in collaboration with relevant functions.
• Coordinate pricing and package mapping inputs with the Commercial team.
• Work closely with global team on inventory topics (allocation, replenishment, article selection) to ensure execution aligned with plan and recommend adjustments when needed.
• Lead analysis of latest sales and demand forecasts, follow up on weekly sales performance, and identify commercial optimization actions.
• Take full responsibility for achieving QCP targets, including sales plans, activations, campaigns, and inventory liquidation activities.
• Coordinate commercial execution across your team, Sales Market functions, and Global Team.
• Act as the main point of contact for communicating the commercial agenda to Areas and Stores.

WHO YOU’LL WORK WITH​

As a Commercial Manager, you will collaborate closely with Sales Market leadership, Global Team, Commercial BAs, E‑commerce Leads, VM teams, and other commercial functions.

WHO YOU ARE​

We are looking for people with…

• 5+ years of experience in eCommerce or retail merchandising, preferably across both and within the fashion industry.
• 3+ years of leadership experience, including developing teams and driving performance.
• Deep expertise in omni‑merchandising, commercial planning, and eCommerce.
• Strong analytical skills, including the ability to interpret weekly sales, act on the selling equation, and connect KPIs with product prioritization and commercial decisions.
• Proficiency in English (written and spoken).

And people who are…

• Strategic thinkers with strong commercial acumen and problem‑solving ability.
• Confident leaders who set direction, motivate teams, and drive high performance.
• Effective collaborators who secure alignment and clarity across functions.
• Strong communicators who simplify complexity and influence stakeholders with confidence.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

More specifically, we offer:

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.
• Private medical and health insurance
• Meal Allowance
• Transportation Allowance
• Baby gift card
• Additional vacation days (Marriage, Paternal, Bereavement)
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 10,15 & 20 years anniversary
• Endless career opportunities

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time role based on a local contract in İstanbul, Türkiye. The Commercial Manager reports to the General Manager.

If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 26 July 2026.  Due to data privacy policies, we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

​*we are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​