WHAT YOU’LL DO​ 

As a Performance Media Specialist, you’re responsible for supporting all Media Channels and work closely with the Channel Leads in your function, providing expertise regarding the paid-, digital media and actively pursuing an omni-channel perspective that enables cross-channel collaboration. This involves both internal functions at H&M, within content and tech, and external partners such as media agencies and media partners. You champion specifics within a totality for paid media and help the organization succeed by ensuring media performance improves through your actions.

Key responsibilities:

• Support Channel best-practice for H&M’s operational organization
• Support analyses through the global Test&Learn agenda and the scaling of successful test results globally
• Guide regional H&M teams with expert advice on paid digital media in collaboration with Channel Leads and promote cross-channel optimization
• Global oversight of regional media execution and proactive support from global H&M functions and support setting global- and regional requirements as key stakeholders of global media agencies
• Oversee internally managed campaign process and setup for digital media outside agency scope-of-work
• You drive improvements and actions in processes, methods and tools. You support all markets in the H&M Regions.

WHO YOU ARE​ 

We are looking for people with…​ 

• Bachelor’s degree within marketing and communication or university degree of similar kind
• Mandatory: +3 years demonstrated experience as a Marketing and/or Media specialist
• Desirable: Experience working in a global organization and preferable from marketing agency
• Desirable experience in digital media tools such as Web analytics: Google Analytics, Adobe Analytics etc, and Paid media platforms: DV360, Adform, Google Ads, Meta Business Manager, Rakuten Advertising etc
• Business proficiency in English.

And people who are…​ 

• Strong in communicating and presenting information, to transfer knowledge and insights to the team
• Strong in analytical skills and the ability to structure data
• You work strategically and have a business- and marketing perspective on top of your media channel know-how
• You are comfortable with accountability and individual decision making
• You enjoy teamwork and effectively collaborates with a group of diverse people to achieve set goals​ and targets 
• You’re curious and adaptive to change, structured in your work and used to manage and operate in projects.

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

​WHY YOU’LL LOVE WORKING HERE ​ 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).  
• H&M Incentive Program – HIP. Learn more about the program here.  
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)  

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​ 

​Take the next step in your career together with us. The journey starts here.​ This is a full time permanent position based in Stockholm, please send your CV in English as soon as possible but by the latest, 16th April 2025. 

​ *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​