H&M BEAUTY is capturing the enormous potential of the beauty market by becoming the world's most fashionable beauty destination. On this journey, we have reimagined our makeup line, continuously elevating our private label assortment to include makeup, beauty tools, body care, and fragrance. We also focus on building a credible and complete beauty destination by complementing our in-house offerings with the latest external beauty brands, enabling our customers to complement their fashion looks with top beauty products. 

WHAT YOU’LL DO 

As a Social Media Specialist & Content Creator, you will be the creative powerhouse infusing your passion for social media into every piece of content, making sure we stay ahead of trends, produce captivating and entertaining content that sparks engagement, conversations, and connection with our community and target audience. You will also oversee the content planning and publishing as well as the tracking and reporting of organic social media content. 

• Ideate and plan, and sometimes produce and edit, entertaining social media content for TikTok and Instagram based on H&M Beauty’s commercial plan. 
• Research and contract talented content creators for content production, including briefing and feedback to ensure alignment with H&M Beauty’s visual identity. 
• Ensure all content is on brand and aligned with the company’s objectives and target audience. 
• Manage social media accounts, including scheduling and publishing posts, and monitoring and optimizing content performance. 
• Interact with our community by actively engaging with our followers and participating in relevant conversations (alongside our customer service team). 
• Collaborate with the marketing team as well as cross-functionally to ensure the campaign process and deadlines are followed. 

WHO YOU’LL WORK WITH 

You will collaborate with a dynamic and creative marketing team, working closely with content creators, customer service, and other stakeholders to ensure cohesive and impactful communication across all channels. 

WHO YOU ARE 

We are looking for people with… 

• Experience in community management for TikTok and Instagram. 
• Content ideation and creation, preferably from a similar industry. 
• Proficiency in using social media management tools and analytics platforms. 
• Knowledge of InDesign, Photoshop, and Excel. 
• Excellent knowledge of photo and video editing (Adobe CC). 
• Experience in coordinating and collaborating with various teams towards common goals. 

And people who are… 

• Passionate about and experienced with the TikTok platform. 
• Up to date with the latest social media/beauty trends and features, leveraging industry best practices to reach and grow the young beauty customer. 
• Communicative, structured, and flexible. 
• Excellent in written and verbal communication skills in English. 
• Attentive to color, shape, lighting, and details. 
• Agile and hands-on in their working approach, quick to action, and appreciative of varied tasks. 
• Curious, open-minded, and humble, enjoying working with different people and functions, always seeing possibilities and improvements. 
• Problem-solving and adaptable to new and sometimes undefined conditions. 

ADDITIONAL INFORMATION 

This is a full-time position located in the new H&M Beauty office at Jakobsbergsgatan in Stockholm city center. The role requires flexible working hours including sometimes part evenings and weekends, which will be compensated for with flexibility at other hours. We offer an exciting international and passionate work environment.  

If you’re ready to make waves in the world of beauty and social media, take the opportunity and apply here with CV and your Portfolio in English latest by 10th April 2025.  

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). 

• H&M Incentive Program – HIP. Learn more about the program here. 

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. 

Take the next step in your career together with us. The journey starts here. 

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.