H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. 

WHAT YOU’LL DO

Digital commercial customer planning

• Translate regional customer commercial plan into daily site activity plan for each market that delivers strong commercial performance in line with brand direction.
• Secures overall digital customer experience day-to-day including content publishing and segmentation for homepage, navigation, and all site communication for each market in coordination with E-com Leads, who execute publishing and segmentation.
• Proactively identify in-season reactive activities to drive further digital growth based on customer insights and trends.
• Incorporate digital advantages and perspectives into planning and follow up to continually optimize overall performance.

Digital experience optimization

• Secure full funnel optimization of the holistic digital customer experience on .com & app.
• Conduct analysis and utilize insight from data such as sales performance, web analytics, user behavioural insights, heatmapping, and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, and customer lifetime value.
• Plan, create, and execute A/B tests and actions available to the regional team (e.g., optimization of landing pages, checkout processes, and other conversion points), in line with our CX strategy and brand direction.
• Review results and conclusions of tests and actions, and share learnings with regional teams and global functions to continually refine our understanding of ‘what good looks like’.
• Identify, size, and formalize towards global function opportunities for improvement in the digital customer journey and conversion funnel, from traffic acquisition to conversion and retention, to inform our digital development roadmap.
• Drive implementation of post-purchase strategies and new capabilities in tight collaboration with our global value streams to ensure value capture.
• Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth.

Collaboration

• Work in tight collaboration with E-com Leads to secure day-to-day digital customer experience and continually optimize the full funnel.
• Work closely with CA&M Performance Manager to identify and champion digital opportunities both during planning and reactive in-season activities, securing alignment between digital experience on site and traffic driving channels.

​WHO YOU’LL WORK WITH​ 

• This role will be reporting to Head of Digital.

WHO YOU ARE​

Education

• Bachelor’s degree in related field such as Business, Economics, Marketing, or a relevant discipline.

Skills

• Experienced within ecommerce with understanding of the total digital ecosystem and its synergies.
• In depth knowledge of fashion retail and keen understanding of regional market trends and consumer preferences.
• Strong analytical skills, including ability to interpret sales data, web analytics, and behavioral data to make informed decisions on actions to drive digital performance and CLV.
• Commercial salesmanship with drive to achieve results and hit goals.
• Experience in Conversion Rate Optimization (CRO) including A/B and multi-variate test planning, execution, and follow-up.
• Experience within content optimization, including knowledge of user experience (UX) and user interface (UI) elements to enhance website usability and drive conversion.
• Experience setting and optimizing a daily site activity plan, with knowledge of key factors to optimize digital growth in determining the commercial approach.
• Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities.
• Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals.
• Attention to detail to ensure accurate and seamless shopping experience.
• Growth mindset and adaptable, with ability to stay updated on industry trends and technology advancements.
• Ability to work independently and be self-motivated while working tightly as a part of a team. 
• Proactive, curious and innovative approach to problem solving with a constant improvement mindset.

Experience

• 3-4+ years experience in eCommerce roles in the fashion retail industry with demonstrated ability to drive commercial business through improvements to the digital experience.
• Experience in Conversion Rate Optimization (CRO) and A/B testing including familiarity with optimization tools such as Optimizely and web analytics tools such as Google Analytics and Content Square.
• Experience conducting analysis and synthesizing data to generate actions including exposure to Tableau / Power BI as well as ability to use querying languages such as Sequel.

If you feel that your experience, skills, and ambitions are a match, send us your application as soon as possible. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our colleagues and customers.

Diversity, Inclusion, and Innovation 

At H&M Group, we're deeply committed to fostering a Diverse & Inclusive environment. We actively seek out qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age. 
 
Our commitment to an inclusive workplace drives our dynamic and forward-thinking culture. Regardless of your background, origin, or preferences, your application is warmly welcomed. We value diverse perspectives and skills, and every applicant contributes to our vibrant, creative community. Join us and be part of the future we're building. 

Our Offer 

At H&M Group, you're not just joining a team – you're joining a value-driven culture and an expansive tech network. Enjoy perks like staff discount cards, flexible work arrangements, wellness benefits, parental support, and more. Here, you're encouraged to be yourself, experiment, and chart your own growth path. As you flourish, so do we, with opportunities to create tangible impacts and shape the future.