As Web Analyst, you contribute to digital profitable growth in the region, playing a critical role in optimizing the digital customer experience. You are responsible for full funnel behavioral analysis related to website traffic, user behavior, product performance, and sales performance across all owned digital transactional channels (.com & app). You track key metrics, generate reports, and identify trends to make data-driven recommendations for improving website functionality, user engagement, and conversion. You collaborate with cross-functional teams to implement strategies that enhance the overall online shopping experience, such as A/B testing, all with the goal of increasing revenue and profit. You are responsible for driving the behavior analytics competence within the e-com team, acting as an expert user of SQL querying and extracting data from DEP.

You have strong analytical and technical capabilities with a solid understanding of web analytics metrics and KPIs. You are skilled in data interpretation with an ability to translate complex data into actionable insights and recommendations. You are familiar with e-commerce best practices and principles, with an understanding of the total digital ecosystem. You are a clear communicator and work collaboratively with a cross-functional team to implement data-informed strategies and tests.

Key responsibilities

• Responsible for full funnel web analytics per market across all owned digital transactional channels (.com & app), by collecting and analyzing website performance data, traffic, conversion rates, bounce rates and user behavior to monitor trends and identify areas for improvement.
• Generate regular reports and dashboards, summarizing key findings and presenting actionable insights to the regional digital team and other stakeholders. You support in planning, execution, and drive evaluation of A/ B and multivariate testing to evaluate the impact of changes to the website, helping to optimize features, content, and user pathways for maximum conversion.
• You perform customer segmentation and cohort analysis to understand the behavior and preferences of different customer groups, including product performance and customer experience; implementing tagging and tracking solution to ensure accurate data collection and main data integrity across various digital platforms and channels.
• Expert user for SQL and data enablement platform, point of contact for the global teams and regional digital team during data transformation and leads upskilling of the regional digital team.
• Collaborate with customer activation and marketing team, ecommerce leads, and experience leads in tracking the effectiveness of online campaigns, ROAS, performance of products and categories and customer behavior, recommending executional adjustments to improve sales, inventory management, and develop best practices.
   

To be successful in the role of Web Analyst,  you should have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You should have a broad ecommerce knowledge and commercial experience that understands the total picture from customer demands on our offers.

What you need to succeed:

• Data science, statistic, economics, marketing or business degree/relevant qualifications.
• Strong analytical and quantitative skills to interpret data, identify patterns and derive actionable insights; proficient in data analysis tools and platforms including Google Analytics, Adobe Analytics, advanced Excel skills, and PowerBI.
• Deep understand of A/B testing methodologies and experience in conducting experiments to optimize website elements; is familiar with web technologies and tracking implementations, including tagging, pixels and cookies.
• Strong business acumen with a deep knowledge of ecommerce trends, digital marketing strategies and user experience principles.
• Effective collaborator with strong stakeholder management and communication skills and is experienced in proactively influencing plans and priorities to drive profitability and optimize customer experience.
   

This is a full-time position, reporting to the Regional Head of Digital.

This position is based in Singapore.

Apply by sending in your CV in English as soon as possible, but no later than February 17th, 2024. Due to data policies, we only accept applications through career page.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M at www.hmgroup.com