Senior PR Specialist

Company Description

We are looking for a Senior PR Specialist for South Korea who wants to take the opportunity to be a part of our brand journey and be a key contributor to the future success of & Other Stories!

& Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Our creative ateliers in Paris, Stockholm and Los Angeles design diversified fashion collections with great attention to detail and quality. For us there’s no right or wrong when it comes to style, just possibilities and the joy of self-expression. We currently have 77 stores on 24 markets and offer online selling on 33 markets through Stories.com and external partners. And we are growing

Job Description

As Senior PR Specialist you are responsible for planning, managing and executing PR projects and related activities to create and establish brand awareness, drive consideration and support conversion. You do this through internal cross-functional collaboration and communication as well as external media and supplier management.

What you will do:

  • Create strategies and manage PR projects for & Other Stories, such as store/market openings, new collection launches, co-labs, influencer strategies and other press events/activities.
  • Work proactively with/on messages for the brand for expansion, collections, the brand-identity, etc.
  • Handle international media requests and setting up interviews.
  • Plan and administrate required costs for press activities.
  • Provide the PR agencies with relevant brand information, such as PR plans, press releases, messages, imagery, samples, seeding plans etc.
  • Manage agency activities.
  • Assess agency performance with evaluation reports.
  • Ensure alignment of communications activity plans with other inter-departmental plans, especially marketing, visuals and design.
  • Spread brand-building and relevant info, across intranet locally.
  • Set goals (KPIs & metrics) for PR projects.
  • Collect, monitor and analyse global local media clippings in close collaboration with the PR agencies.

 

Qualifications

  • Excellent team player with great communication skills.
  • Degree in relevant discipline and 3+ years’ experience in Fashion PR.
  • Strong in project management.
  • Strategic and experience in building brands.
  • Commercial as well as strategic mind-set and understanding of forward planning and creative solutions with a customer focus.
  • Passionate about fashion and creative trends with a good understanding of the local retail and digital landscape as well as local market trends
  • Fluency in English and Korean.

Additional Information

This is a permanent position based in Seoul, South Korea and you will report to E-com and Marketing Manager.

If you feel your experience, skills and ambitions are right for this role, please apply with your CV.

H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.

We look forward to receiving your application!

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