&Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Our creative ateliers in Paris, Stockholm and Los Angeles design diversified fashion collections with great attention to detail and quality. For us there’s no right or wrong when it comes to style, just possibilities and the joy of self-expression.

As an employee, you are always an ambassador for & Other Stories and part of leading our company forward where everyone is seen as a leader, both for yourself and the work you do.

& Other Stories is an inclusive and welcoming workplace where great challenges and opportunities are offered to you to grow and where we win together.

We always have our customers in mind and believe in a welcoming approach where our expertise and fashion knowledge are key. You actively work to achieve great teamwork where our values are the basis for your work and a natural part of our way of working.

As a Digital Marketing Specialist at & Other Stories you will, together with the PR and Marketing Manager, be responsible for planning, developing, implementing and managing & Other Stories overall digital traffic acquisition strategy in Korea. You will also maintain a close dialogue with our agency to deliver campaigns with great results.

• You will be part of our PR & Marketing department, and will be working in close collaboration with online, retails sales team.
• Developing a digital marketing strategy with the goal to drive traffic and increase brand awareness and generate leads through relevant digital channels.
• Responsible for planning, managing, executing, measuring, optimizing and follow up our digital marketing activities
• Check all possible asset delivery from global marketing team and address any needs forward
• Work with a data driven approach to define and analyse key metrics and take actions accordingly.
• Make sure all activities are well aligned with customer acquisition and retention strategy, set go to market plans and KPIs, and you will be involved in aligning strategies with our external SEM agency.
• Work long-term and continuously develop the digital strategy, to find new ways to optimize both high- and low funnel activities.

Core responsibilities includes but is not limited to:

• Complement and support to the local Marketing and PR Manager, base the activity plan upon the commercial plan and strategic driving the local activity plan to meet new challenges and opportunities
• Plan and coordinate the omni activity plan and campaign for all local channels to support the brand, increase traffic and selling
• Secure a balance between brand building activities
• Be the commercial link between Merch, Sales and Marketing.
• In close collaboration with global team and local team, secure timings of content for local campaign/activity
• Support teams within Marketing and PR department in content planning
• Follow up and evaluate activities
• Be up to date with competitor and customer analysis

• 3~5 years of relevant experience
• Fluent in English
• Strategic Mindset
• Strong operational skills
• Structured and Organized
• Strong drive and self-leadership
• Team player

Why H&M group?

At H&M we believe it is possible to do what you love, find your space to create and room to grow. A place you can truly belong, be yourself and no limit to where it can take you! We offer you a strong company culture and an open environment where you are empowered, trusted and challenged to explore your own path and write your own story. At H&M group we believe it is possible, because together we make it possible.

Want to know more about H&M and our culture? Visit www.career.hm.com/career

We can’t wait to hear from you!