Are you passionate about how Marketing drives Brand growth? Do you have experience in media analysis and strategies? Come and join us at H&M – you will work in one of the largest fashion retailers in the world.

We are expanding the Global Marketing Measurement team in H&M, with the mission of increasing our media investments impact and making analyses operational to drive brand effects. You will be a key person in building our team and setting up our new ways of working. The team is part of the Media team within the Global H&M Brand Development in Stockholm. We are focused on accelerating H&M brand penetration and revenue growth, as well as enabling digital transformation and innovation.

The Marketing Measurement team is supporting the H&M regions and Business Units in how media drives growth and Brand Objectives. We are business owners of several measurement tools, e.g., Marketing mix model, Media Campaign Tracker, Content qualitative test tools and external marketing data. We extract, analyse and present insights of media, creative content and brand analyses to guide decision making for our stakeholders.

In the role as Brand & Media Insight Analyst, you will support media measurement area development cross the H&M matrix and manage areas of:

• Media & Campaign Tracker development and adoption where we have an extensive campaign tracking program in place cross H&M markets that needs supervision, development, and up-skilling. Your responsibility is to leverage the insights from the tool and reporting, as well as provide deep dives and insights sharing to guide management decisions.
• Creative content tests​ where we are working with an external supplier. You will support the process, leverage best practices, drive usage as well as hold workshops and inspiration sessions. In this area you will work close with H&M creative teams to plan and get the best use of creative and content tests. You will also outline other best practice campaign and marketing test tools.
• Leverage external marketing data e.g., Share of Voice, Excess Share of Voice, Market Penetration, Market Share data. You will work to get the data more accessible in reporting and create insights and analyses for our Regions, Business Units and Brand management

In addition to the above we have many ongoing focus areas and projects that you will contribute to and drive such as Marketing & Media KPI framework, Campaign 360 overview and support in our Media Mix Modeling work.

This is an exciting area and in building a dynamic measurement team we are searching for individuals with complementary skillsets. To be successful in this role we believe that you thrive when networking in an international set-up and you can handle complexity and make it manageable to stakeholders. You are an analyst and strategist, have a creative mind that drives new ways of working, and you have strong presentation skills. In addition, you have basic strategic marketing skills and know the core in how to turn insights into business actions.

We believe that you have:

• Minimum of 3 years’ and up to senior level of working with marketing, customer insight and/or business analysis
• Marketing background – Brand building Strategy and tactics to drive Brand KPIs
• Experience in qualitative and quantitative consumer research
• Experiences of how to turn media measurement insights into business actions
• A degree in marketing, economics, engineering/statistics or business administration

If you are intrigued and want to contribute to our journey to make H&M the best worldwide destination for creativity, style, and culture – Let us get to know you!

This is an on-site based position, at our head office in Stockholm.

If you feel that your experience, skills and ambitions are right for this role, please send your resume in English (no need for cover letter) as soon as possible, but no later than the 6th of October. Due to GDPR, we only accept applications through our career page.

We look forward to receiving your application!

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.